经济贸易英文阅读精萃PDF电子书下载

前言（Preface） 1

Lesson 1 Where Do We Go From Here? 1

Lesson 2 The Power of the Well-Managed Database(Ⅰ) 11

Lesson 3 The Power of the Well-Managed Database(Ⅱ) 21

Lesson 4 Yes，the Markets Do Go Down 30

Lesson 5 Paradoxical Thinking and Creativity 40

Lesson 6 Pricing: Part Art，Part Science 51

Lesson 7 Brand Strategies and Consumer Behaviour 63

Lesson 8 Creating A Sales Force To Be Reckoned With 75

Lesson 9 When Do Commercials Boost Sales? 86

Lesson 10 Technologies Can Take Off Fast 97

Lesson 11 The World Economy on the Edge(Ⅰ) 108

Lesson 12 The World Economy on the Edge(Ⅱ) 118

Lesson 13 Changing the Rules of the Marketing Game(Ⅰ) 132

Lesson 14 Changing the Rules of the Marketing Game(Ⅱ) 142

Lesson 15 Choosing Where to Go Global: How to Prioritise Markets 152

Lesson 16 Competitive Strategy in the Information Age 163

Lesson 17 So the Elephants Danced(Ⅰ) 176

Lesson 18 So the Elephants Danced(Ⅱ) 185

Lesson 19 Electronic Cash and the End of National Markets(Ⅰ) 195

Lesson 20 Electronic Cash and the End of National Markets(Ⅱ) 207

Ket to the Exercises 220