汽车商务英语PDF电子书下载

Chapter 1 Automobile Engine 1

Unit One Internal Combustion Engine Basics 1

Reading Material How Does the Engine Work? 4

Unit Two The Fuel Delivery System 7

Reading Material Fuel Injection Systems 10

Unit Three The Cooling System 14

Reading Material Emission Control Systems 17

Unit Four The Lubrication System 22

Reading Material Turbochargers and Superchargers 25

Chapter 2 Chassis Construction 28

Unit Five Automobile Chassis 28

Reading Material How Does the Clutch Work 30

Unit Six Automatic Transmissions 34

Reading Material Manual Transmissions 36

Unit Seven The Body and Frame 40

Reading Material Suspensions 43

Unit Eight The Steering Systems 46

Reading Material Hydraulic Brake Systems 50

Chapter 3 Automotive Electric Equipments 54

Unit Nine The Ignition System 54

Reading Material The Starting System 57

Unit Ten The Charging System 60

Reading Material Antilock Brake Systems 62

Unit Eleven The Air-Conditioning System 65

Reading Material Anti-theft Devices 69

Chapter 4 Automotive Checking and Measurement Equipments 72

Unit Twelve Engine Analyzer 72

Reading Material Gas Analyzer 75

Chapter 5 Translation Exercises for Imported Car's Manuals 77

Unit Thirteen Translation Exercises 77

Chapter 6 Foreign Trade 84

Unit Fourteen General Procedures of Export and Import Transaction(1) 84

Reading Material Forms of International Trade 87

Unit Fifteen General Procedures of Export and Import Transaction(2) 90

Reading Material Preparation for Export Transaction 94

Chapter 7 Trade Practices 96

Unit Sixteen Business Negotiation 96

Reading Material Offer and Counter-offer 98

Unit Seventeen Payment 101

Reading Material Letter of Credit 104

Unit Eighteen Shipping Document 107

Reading Material Bill of Lading 109

Chapter 8 Contract Law 113

Unit Nineteen Contract 113

Reading Material Examples of Contract 116

Unit Twenty Claim 118

Reading Material Arbitration 121

Chapter 9 Insurance 124

Unit Twenty-one The Introduction of Insurance 124

Reading Material How Insurance Works 126

Chapter 10 Trade Organization 128

Unit Twenty-two Franchising Company 128

Reading Material Salespeople 130

Chapter 11 Marketing 133

Unit Twenty-three Advertising 133

Reading Material Public Relations 135

Unit Twenty-four The Marketing Concept 137

Reading Material Promotion 139

Unit Twenty-five Consumer Behavior 141

Reading Material Fundamental ofConsumption 143

Appendix A Automotive Acronyms 145

Appendix B Automotive Technology Terms 153

Appendix C Bussiness English Acronyms 169

参考文献 178