21世纪国际商务英语写作 理论与实践PDF电子书下载

PART ONE A RHETORIC FOR BUSINESS WRITERS 1

Chapter 1 The Basic Principles of Good Business Writing 1

Chapter 2 Diction and Effective Sentences 12

Chapter 3 The Paragraph and the Whole Composition 41

Chapter 4 Style and Tone 68

PART TWO INTERNATIONAL BUSINESS WRITING 91

Chapter 5 Format and Layout of Business Letters 95

Chapter 6 Resumes and Job Application Letters 110

Chapter 7 Enquiries and Replies 131

Chapter 8 Quotations,Sales Letters,Firm Offers and Counter Offers 144

Chapter 9 Orders and Order Acknowledgements 159

Chapter 10 Payments 173

Chapter 11 Shipment and Packing 192

Chapter 12 Insurance 206

Chapter 13 Complaints and Claims 226

Chapter 14 Agencies 244

Chapter 15 International Gommercial Contracts(Ⅰ) 262

Chapter 16 International Commercial Contracts(Ⅱ) 279

Appendix A Business Telex Abbreviations 301

Appendix B Business Abbreviations 310

Bibliography 316