商业英文函电PDF电子书下载

Chapter 1 The Format and Features of Business Letters 商业英文书信的格式与特点 1

Chapter 2 The Essential Elements of a Business Letter商业英文书信的要素 13

Chapter 3 The Additional Elements Other Physical Characteristies of a Business Letter 商业书信的其他要素及特征 30

Chapter 4 The Importance of Business Communication 商业英语通信的重要性 45

Chapter 5 The Basic Principles of an Effective Business Letter 写好商业英文书信的基本原则 58

Chapter 6 Language and Style 语言与风格 69

Chapter 7 Establishing Business Relations 建立业务关系的信 81

Chapter 8 Enquiries and Replies 询价与答复信 94

Chapter 9 Quotations and Offers 报价和报盘信 104

Chapter 10 Counter-offers and Replies 还盘与答复信 113

Chapter 11 Orders and Acceptance 订购与确认信 123

Chapter 12 Claims and Adjustment 索赔与理赔信 133

Chapter 13 Telexes and Telegrams 电传与电报 145

Chapter 14 Sales and Promotion Letters 推销信 164

Chapter 15 Letters of Application and Resumes 求职申请信及简历信 172

Appendixes 附录 183

Ⅰ.Simplified Letter Format 简化式商业信 183

Ⅱ.Memo Format 便函格式 184

Ⅲ.Business Letter Evaluation Form(A)商业信评估表 185

Ⅳ.Business Letter Evaluation Form(B) 商业信评估表 186

Ⅴ.Voeabulary 词汇表 187