环球商务英语PDF电子书下载

Module 5 Responding to technology 1

Unit 1 Technology and the company 3

Session 1 ICT and training 3

Session 2 Technology brings change 8

Session 3 Writing reports 12

Unit 2 Making things clear 16

Session 4 Following instructions 16

Session 5 ICT helpdesks 20

Session 6 Describing processes 24

Unit 3 The Internet and change 28

Session 7 Business on the Internet 28

Session 8 Telecommuting 32

Session 9 Getting the message 36

Unit 4 Pronunciation and review 41

Session 10 Pronunciation 41

Session 11 Review 42

Session 12 Communicative activities 45

Answers 49

Module 6 Recruiting new staff 61

Unit 1 Deciding to recruit 62

Session 1 The vacancy 62

Session 2 Person specifications 66

Session 3 Recruitment methods 69

Unit 2 Applying for posts 73

Session 4 CVs 73

Session 5 Covering letters 78

Session 6 Selecting applicants 83

Session 7 Interviews 87

Unit 3 Selection and induction 87

Session 8 References 91

Session 9 Induction programmes 95

Unit 4 Pronunciation and review 99

Session 10 Pronunciation 99

Session 11 Review 100

Session 12 Communicative activities 103

Answers 106

Module 7 Advertising and competition 121

Session 1 Planning research 122

Unit 1 Researching the competition 122

Session 2 A competitor analysis chart 126

Session 3 Comparing data 129

Unit 2 Research,planning and advertising 136

Session 4 Market research 136

Session 5 Advertising 139

Session 6 A SMART action plan 143

Unit 3 The importance of the brand 147

Session 7 Using the SWOT analysis 147

Session 8 Brand image 150

Session 9 Re-positioning a brand 153

Unit 4 Pronunciation and review 158

Session 10 Pronunciation 158

Session 11 Review 159

Session 12 Communicative activities 162

Answers 165

Module 8 Selling the product 177

Unit 1 Selling 178

Session 1 What is selling? 178

Session 2 Presenting the product 182

Session 3 Sales negotiations 185

Unit 2 Caring for customers 189

Session 4 Complaints-a positive approach 189

Session 5 Customer care in practice 192

Session 6 Follow up and after sales 197

Unit 3 The wider world 201

Session 7 Globalisation and its impact on the business world 201

Session 8 Management and business styles in different countries 205

Session 9 Personal experiences of doing business abroad 210

Unit 4 Pronunciation and review 215

Session 10 Pronunciation 215

Session 11 Review 216

Session 12 Communicative activities 220

Answers 223

Transcript 241

Self-Assessment 287

Glossary 321

Acknowledgements 332