国际商务实用英语阅读听说教程PDF电子书下载

Lesson One China s Entry into WTO 中国加入世贸 1

Passage 1 1

Passage 2 4

Passage 3 9

Case Discussion:案例讨论 12

A Try at Innovation 12

Lesson Two The Nature of Business 商务特征 14

Passage 1 14

Passage 2 18

Case Discussion:案例讨论 22

Reebok，Rockport and Avia 22

Passage 3 23

Case Discussion:案例讨论 27

Sprinting Together 27

Lesson Three The Managerial Process 管理过程 29

Passage 1 29

Passage 2 34

Passage 3 38

Case Discussion:案例讨论 42

Up, Up and Away 42

Lesson Four Creating the Organization 创办企业 44

Passage 1 44

Passage 2 48

Case Discussion:案例讨论 53

Aaron s Decision 53

Passage 3 54

Case Discussion:案例讨论 59

Forewarned Is Forearmed 59

Lesson Five International Business Negotiation 国际商务谈判 60

Passage 1 60

Passage 2 65

Case Discussion:案例讨论 69

A Seasonal Fórecast 69

Passage 3 70

Case Discussion:案例讨论 75

The Day Profit Finished Second 75

Lesson Six Human-Resources Management 人力资源管理 76

Passage 1 76

Passage 2 80

Case Discussion:案例讨论 84

Here Comes the Judge 84

Passage 3 85

Case Discussion:案例讨论 90

Contract Time 90

Lesson Seven Marketing Management 市场管理 91

Passage 1 91

Passage 2 95

Passage 3 100

Case Discussion:案例讨论 105

A “Mod” Proposal 105

Lesson Eight Promotional Strategies 促销战略 106

Passage 1 106

Passage 2 111

Case Discussion:案例讨论 115

The Ineffective Salesman 115

Passage 3 116

Case Discussion:案例讨论 120

The Persistent Advertising Agency 120

Lesson Nine Risk Management and Insurance 风险管理与保险 121

Passage 1 121

Passage 2 126

Case Discussion:案例讨论 130

Some Insurance Proposals 130

Passage 3 131

Case Discussion:案例讨论 135

Fire in Number Three 135

Lesson Ten International Business 国际商务 136

Passage 1 136

Passage 2 141

Case Discussion:案例讨论 145

A Matter of Protection 145

Passage 3 146

Case Discussion:案例讨论 150

Thanks, But No Thanks 150

Lesson Eleven Management and Culture 管理与文化 151

Passage 1 151

Passage 2 155

Passage 3 159

Case Discussion:案例讨论 164

A Matter of Moving the Merchandise 164

Lesson Twelve Money Market 金融市场 165

Passage 1 165

Passage 2 171

Passage 3 176

Case Discussion:案例讨论 182

Accounting Fraud: Learning from the Wrongs 182