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商业伦理概念和案例  英文版
商业伦理概念和案例  英文版

商业伦理概念和案例 英文版PDF电子书下载

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  • 电子书积分:16 积分如何计算积分?
  • 作 者:(美)Manuel G.Velasquez著
  • 出 版 社:北京:北京大学出版社
  • 出版年份:2002
  • ISBN:7301054343
  • 页数:528 页
图书介绍:北大光华管理学院IMBA、MBA推荐用书培生教育出版集团精选教材系列:本书从基础理论讲起,阐述了伦理道德与商务经营的关系、现实商务活动中的伦理道德准则等,具体包括商务中的伦理原理、商务与市场、商务及其交换等内容。
《商业伦理概念和案例 英文版》目录

Part One:Basic Principles 1

第一部分 基础理论 1

第一章 伦理学与商务 2

Introduction 2

1 ETHICS AND BUSINESS 2

1.1 The Nature of Business Ethics 7

1.2 Moral Development and Moral Reasoning 27

1.3 Arguments for and Against Business Ethics 38

1.4 Moral Responsibility and Blame 46

Napster s Revolution 61

Cases for Discussion 61

H.B.Fuller and the Street Children of Central America 64

2 ETHICAL PRINCIPLES IN BUSINESS 70

Introduction 70

第二章 商务中的伦理原则 70

2.1 Utilitarianism:Weighing Social Costs and Benefits 73

2.2 Rights and Duties 88

2.3 Justice and Fairness 105

2.4 The Ethics of Care 122

2.5 Integrating Utility,Rights,Justice,and Caring 129

2.6 An Alternative to Moral Principles:Virtue Ethics 132

2.7 Morality in International Contexts 141

Cases for Discussion 155

Publius 155

Philip Morris Troubles 156

Pepsi s Burma Connection 163

Part Two:The Market and Business 169

第二部分 市场与商务 169

3 THE BUSINESS SYSTEM 170

Introduction 170

第三章 商业体系 170

3.1 Free Market and Rights:John Locke 175

3.2 The Utility of Free Markets:Adam Smith 183

3.3 Marxist Criticisms 192

3.4 Conclusion:The Mixed Economy 199

Cases for Discussion 210

The Health Business 210

Accolade Versus Sega 214

Brian s Franchise 216

4 ETHICS IN THE MARKETPLACE 220

Introduction 220

第四章 市场中的伦理道德 220

4.1 Perfect Competition 222

4.2 Monopoly Competition 233

4.3 Oligopolistic Competition 236

4.4 Oligopolies and Public Policy 246

Cases for Discussion 252

Playing Monopoly:Microsoft 252

A Japanese Bribe 260

第三部分 商务及其外部交换:生态学消费者 265

Part Three:Business and Its External Exchanges一Ecology and Consumers 265

第五章 伦理学与环境 266

5 ETHICS AND THE ENVIRONMENT 266

Introduction 266

5.1 The Dimensions of Pollution and Resource Depletion 269

5.2 The Ethics of Pollution Control 287

5.3 The Ethics of Conserving Depletable Resources 308

Genetic Engineering at Monsanto/Pharmacia 325

Cases for Discussion 325

The New Market Opportunity 329

第六章 生产与行销中的消费者规范 332

Introduction 332

6 THE ETHICS OF CONSUMER PRODUCTION AND MARKETING 332

6.1 Markets and Consumer Protection 335

6.2 The Contract View of Business Duties to Consumers 339

6.3 The Due Care Theory 348

6.4 The Social Costs View of the Manufacturer s Duties 352

6.5 Advertising Ethics 355

6.6 Consumer Privacy 363

Cases for Discussion 373

AIDS and Needles 373

Toy Wars 379

第四部分 商务及其内部支持:雇员问题 385

Part Four:Business and Its Internal Constituencies一Employee Issues 385

7 THE ETHICS OF JOB DISCRIMINATION 386

Introduction 386

第七章 工作识别中的伦理学 386

7.1 Job Discrimination:Its Nature 388

7.2 Discrimination Its Extent 393

7.3 Discrimination:Utility,Rights,and Justice 406

7.4 Affirmative Action 415

Cases for Discussion 438

Wage Differences at Robert Hall 438

Brian Weber 441

8 THE INDIVIDUAL IN THE ORGANIZATION 443

Introduction 443

第八章 组织中的个体 443

8.1 The Rational Organization 445

8.2 The Employee s Obligations to the Firm 447

8.3 The Firm s Duties to the Employee 457

8.4 The Political Organization 463

8.5 Employee Rights 465

8.6 Organizational Politics 484

8.7 The Caring Organization 491

Cases for Discussion 503

The Cap 503

Working for Eli Lilly Company 509

INDEX 513

索引 513

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