销售管理 第2版 英文本PDF电子书下载

Managing Selling and the Salesperson 1

Managing Major Accounts 9

Strategic Sales Management：A Boardroom Issue 23

Using ABC to Manage Customer Mix and Relationships 49

Sprint Sell to Close Sales Quickly 59

Staple Yourself to an Order 87

Channel Management 99

Designing Channels of Distribution 113

Can Selling Be Globalized? The Pitfalls of Global Account Management 127

Case Study : Centra Software 143