商务英语综合教程 第1册PDF电子书下载

Unit 1 Work 1

Reading Ⅰ The Gift of Self-esteem 1

Reading Ⅱ How It Feels to Be Out of Work 8

Extension 15

Supplementary Reading 22

Unit 2 Business Etiquette 28

Reading Ⅰ Everyday Etiquette for Office Life 28

Reading Ⅱ Handshakes 35

Extension 41

Supplementary Reading 47

Unit 3 Shopping 53

Reading Ⅰ Going Grocery Shopping:Let Your Fingers Do the Walking 53

Reading Ⅱ You d Better Shop Around 61

Extension 68

Supplementary Reading 75

Unit 4 Sports and Business 80

Reading Ⅰ Learning the Difference Between Play and Sport 80

Reading Ⅱ Baseball Hopes to Be Big Hit in Europe 89

Extension 96

Supplementary Reading 103

Unit 5 Business Reputation 108

Reading Ⅰ Tips to Establish Your Good Business Reputation 108

Reading Ⅱ The Value of a Reputation 115

Extension 121

Supplementary Reading 128

Unit 6 Automobiles 134

Reading Ⅰ Sorry, Officer, I Was Just Surfing 134

Reading Ⅱ Audi Stories Behind the Four Rings 143

Extension 151

Supplementary Reading 158

Unit 7 Telephones 164

Reading Ⅰ Cellphone Madness Goes Unanswered 164

Reading Ⅱ The Secrets of Business Telephone Success 174

Extension 182

Supplementary Reading 188

Unit 8 Companies 194

Reading Ⅰ When Companies Are Places to Work 194

Reading Ⅱ Second Chances 203

Extension 209

Supplementary Reading 217

Unit 9 Products 223

Reading Ⅰ A Standard of Excellence 223

Reading Ⅱ Speeding New Products to Market 231

Extension 240

Supplementary Reading 246

Unit 10 Promotion 252

Reading Ⅰ The Buying and Selling of Dreams 252

Reading Ⅱ Criticisms and Defenses of Promotion 262

Extension 269

Supplementary Reading 276

Unit 11 Stock Exchanges 282

Reading Ⅰ The Traps in Stock Markets 282

Reading Ⅱ Ticker Symbols 291

Extension 298

Supplementary Reading 305

Unit 12 Sightseeing 311

Reading Ⅰ Las Vegas Takes a Gamble 311

Reading Ⅱ Living in Amsterdam-The Best Way to See a City 321

Extension 330

Supplementary Reading 339

Unit 13 Sales Techniques 345

Readine Ⅰ Where Conversations Bloom 345

Reading Ⅱ Coupons 354

Extension 362

Supplementary Reading 371

Unit 14 Successful Businessmen 377

Reading Ⅰ Inspiration and Hard Work Made Me an Entrepreneur 377

Reading Ⅱ Malcolm McLean 385

Extension 392

Supplementary Reading 398

Unit 15 Environmental Protection 404

Reading Ⅰ High-Tech s Problem 404

Reading Ⅱ A Fable for Tomorrow 413

Extension 419

Supplementary Reading 427

Appendix Ⅰ 433

Appendix Ⅱ 466