电子商务专业英语PDF电子书下载

Chapter 1 Internet and Web Technology 1

学习指导 1

1.1 Introduction 1

1.2 Computer Networks Basics 2

1.3 Packet Switching and TCP/IP 4

1.4 The Web 7

Chapter 2 Understanding the Internet Economy 10

学习指导 10

2.1 Introduction 10

2.2 Defining the Internet Economy 11

Chapter 3 The Basics of E-Commerce and E-Business 19

学习指导 19

3.1 Origins of Electronic Commerce 19

3.2 Definitions of Electronic Commerce 21

3.3 The Technological Foundations of Contemporary Electronic Commerce 24

Chapter 4 E-Business Models 30

学习指导 30

4.1 Introduction 30

4.2 Storefront Model 30

4.3 Auction Model 32

4.4 Portal Model 33

4.5 Dynamic-Pricing Model 34

4.6 Click-and-Mortar Business 37

Chapter 5 Domain Name Challenges 42

学习指导 42

5.1 What Is A Domain Name？ 42

5.2 Protecting Your Corporate Domain Names 43

5.3 Real-Life Corporate Domain Name Problems 44

5.4 Domain Name Challenlles and Solutions 45

Chapter 6 ebXML 52

学习指导 52

6.1 An Introduction to ebXML： 52

6.2 ebXML and Web Services：The Way To Do Business 56

Chapter 7 m-Business 62

学习指导 62

7.1 Introduction 62

7.2 Wireless Devices 63

7.3 m-Business 64

7.4 Wireless Internet Access 65

7.5 Wireless Web Technology 66

7.6 Wireless Communications 68

7.7 Future of Wireless Internet 69

Chapter 8 Introduction to Secure e-Commerce 71

学习指导 71

8.1 The Upside 71

8.2 The Downside 73

8.3 E-Commerce Compared with Paper-Based Commerce 76

8.4 Making E-Commerce Secure 77

Chapter 9 Online Monetary Transactions 80

学习指导 80

9.1 Introduction 80

9.2 Credit-Card Transactions 81

9.3 Digital Currency 82

9.4 e-Wallets 83

9.5 Peer-to-Peer Payments 84

9.6 Smart Cards 85

9.7 Micropayments 86

9.8 e-Billing 87

9.9 Developing Payment Standards 89

Chapter 10 e-CRM 94

学习指导 94

10.1 Introduction 94

10.2 Tracking and Analyzing Data 95

10.3 Personalization 98

10.4 Contact Centers 99

10.5 Business-to-Business e-CRM 101

10.6 Complete e-CRM Solutions 102

Chapter 11 E-Business Integration Patterns 104

学习指导 104

11.1 What Are Integration Patterns？ 104

11.2 Database Replication 105

11.3 Single-Step Application Integration 107

11.4 Multi-Step Application Integration 108

11.5 Brokering Application 109

11.6 Application-to-Application B2Bi 110

11.7 Data Exchange B2Bi 112

Chapter 12 ABCs of B2C E-Commerce 115

学习指导 115

12.1 What is B2C E-commerce？ 115

12.2 What is the difierence between B2C and B2B e-commerce？ 115

12.3 Why was there so much hype surrounding B2C e-commerce？ 116

12.4 Is B2C commerce really dead？ 116

12.5 How should companies organize their B2C initiative？ 117

12.6 What are the major challenges of B2C e-commerce？ 117

12.7 What is channel conflict and how can I avoid it？ 118

12.8 Can I make a profit through B2C e-commerce？ 118

Chapter 13 B2B E-Commerce 123

学习指导 123

13.1 The ABCs of B2B E-commerce 123

13.2 Business-to-Business Markets 124

Chapter 14 Logistics 134

学习指导 134

14.1 The CLM Definition of Logistics 134

14.2 E-Logistics：Delivering the Goods in E-Commerce 136

Chapter 15 Internet Marketing Basics 141

学习指导 141

15.1 The Internet As A Communications Tool 141

15.2 Roles of Direct Marketing and Relationship Marketing 142

15.3 E-Mail Marketing 146

Chapter 16 Creating an Integrated E-commerce Strategy 153

学习指导 153

16.1 Seven Dimensions of an E-commerce Strategy 153

16.2 Bonds of an E-commerce Strategy 155

Chapter 17 Avoiding Legal Issues 164

学习指导 164

17.1 Global Contracts 164

17.2 The Web Site 167

Chapter 18 Internet Taxation 173

学习指导 173

18.1 Internet Taxation 173

18.2 Introduction to Internet Tax Freedom Act 175

18.3 Introduction to International Taxation of E-Commerce 179

Chapter 19 Introduction To Web-Based Management 183

学习指导 183

19.1 Evolving Trends In Enterprise Computing 183

19.2 THE ALLURE OF WEB-BASED MANAGEMENT 188

Chapter 20 E-commerce：Opportunities and Challenges for China s 21 st Century Economy 193

学习指导 193

20.1 E-commerce：Decisive Factor for China s Future Economic Heft 193

20.2 China Focusing on Infrastructure for E-Commerce 196

20.3 China Urges Better Legislation on E-commerce 197

20.4 UNCTAD Report：E-Commerce in China Promising 198

Answers 207

参考资料 218

参考译文 220

第1章 因特网和网络技术 220

第2章 理解网络经济 223

第3章 电子商务基础 227

第4章 电子商业模型 231

第5章 域名的挑战 236

第6章 ebXML（电子商务扩展标记语言） 240

第7章 移动电子商务 245

第8章 电子商务安全介绍 249

第9章 在线货币交易 253

第10章 电子客户关系管理（e-CRM） 257

第11章 电子商业集成模式 261

第12章 企业对消费者电子商务 266

第13章 企业间电子商务基础 268

第14章 物流 272

第15章 互联网营销基础 274

第16章 建立一个完整的电子商务策略 278

第17章 避免法律问题 281

第18章 因特网纳税 285

第19章 基于网络的管理介绍 290

第20章 电子商务：21世纪中国经济的机遇与挑战 294

Appendix A 电子商务专业英语词汇的构成 299

A.1 派生词（derivation） 299

A.2 复合词（compounding） 300

A.3 混成词（blending） 302

A.4 缩略词（shortening） 302

A.5 借用词 304

A.6 网络操作专用缩略语 304

Appendix B 电子商务英语常用词汇（Glossary） 306