企业管理专业英语PDF电子书下载

Chapter One Starting a Business 1

Section 1 Going into Business 1

Section 2 Starting a Business 11

Section 3 Managing Your Business 22

Section 4 Should You Go into Business? 36

Section 5 What Is an Entrepreneur? 39

Section 6 How to Be More Effective 45

Chapter Two Sales and Marketing 55

Section 7 Introduction to Marketing 55

Section 8 How to Understand Your Customers 61

Section 9 Deciding on an Advertising Medium 74

Section 10 How to Expand Your Market 91

Chapter Three Management 103

Section 11 How to Be Pointed Toward Profit 103

Section 12 How to Handle Stress 111

Section 13 Effective Presentation of Plans and Ideas 117

Section 14 How to Lead and Manage People 124

Section 15 How to Develop Yourself 134

Chapter Four Personnel Management 147

Section 16 Introduction to Personnel Management 147

Section 17 Hiring the Right Employees 159

Section 18 Employees Training and Development 168

Section 19 Building Employee Trust 179

Section 20 Delegating Work and Responsibility 189

Chapter Five Financial Management 196

Section 21 Introduction to Financial Management 196

Section 22 ？ 206

Section 23 Credit and Collection Methods 213

Section 24 Understanding Money Sources 232

Section 25 Watching Your Profit 251

Bibliography 266