外贸英语 第2版PDF电子书下载

Unit One What Is the World Trade Organization? 1

Unit Two Foreign Exchange 31

Unit Three Forms of International Business Activity 47

Unit Four A Basic Export-Import Transaction 66

Unit Five Electronic Commerce 101

Unit Six Developing Marketing Mixes for Target Markets 133

Unit Seven The Promotional Mix 149

Unit Eight Corporations 171

Unit Nine Licensing 198

Unit Ten What Is Business Creativity? 224

Unit Eleven Individual and Corporate Income Taxes 259

Unit Twelve Types of Business Insurance 283

Unit Thirteen Credit Controller 304

Unit Fourteen Securities and Futures Markets 333

Supplementary Materials 359

一、Form and Notification of Credits 359

二、Business Letters(Ⅰ)The Form of the Letter 372

三、Business Letters(Ⅱ)The Language of the Letter 384

四、Business Letters(Ⅲ)Replies to Business Letters 391

五、Taxation(Ⅰ)Introduction 401

六、Taxation(Ⅱ)How Are Taxes Administered? 408