电子商务英语教程PDF电子书下载

Chapter 1 Overview of E-Commerce 1

Unit 1 1

1.1 Passage A What is Electronic Commerce? 1

1.2 Notes to Passage A 2

1.3 Activities 3

1.4 Passage B The Evolution of Electronic Commerce 4

1.5 Notes to Passage B 5

1.6 Activities 6

1.7 Basic E-commerce English Writing 6

1.8 Related Reading The Basic Technology of E-Commerce-The Internet 9

1.9 Work Online 10

Unit 2 11

2.1 Passage A The Social Effect Caused by Electronic Commerce 11

2.2 Notes to Passage A 12

2.3 Activities 13

2.4 Passage B Distinguishing Features of E-Commerce 14

2.5 Notes to Passage B 15

2.6 Activities 15

2.7 Basic E-Commerce English Writing 16

2.8 Related Reading The Basic Technology of E-Commerce—Internet Explorer 6 Overview 21

2.9 Work Online 22

Unit 3 23

3.1 Passage A The Application Flow of Electronic Commerce 23

3.2 Notes to Passage A 24

3.3 Activities 25

3.4 Passage B Benefits and Problems Caused by Electronic Commerce 27

3.5 Notes to Passage B 28

3.6 Activities 28

3.7 Basic E-Commerce English Writing 29

3.8 Related Reading The Basic Technology of E-Commerce—Outlook Express 31

3.9 Work Online 32

Word Bank 1（章词汇表1） 33

Chapter 2 Types of E-Commerce 34

Unit 4 34

4.1 Passage A What is B2B? 34

4.2 Notes to Passage A 35

4.3 Activities 36

4.4 Passage B What is B2C? 37

4.5 Notes to Passage B 38

4.6 Activities 39

4.7 Basic E-Commerce English Writing 39

4.8 Related Reading The Basic Technology of E-Commerce—Make Use of E-mail 42

4.9 Work Online 43

Unit 5 44

5.1 Passage A How B2B Differs from B2C 44

5.2 Notes to Passage A 45

5.3 Activities 45

5.4 Passage B B2C and Its Customers 47

5.5 Notes to Passage B 48

5.6 Activities 49

5.7 Basic E-Commerce English Writing 49

5.8 Related Reading Domain,Web,Website and FTP—Simple Steps to Register a Domain Name 51

5.9 Work Online 52

Word Bank 2（章词汇表2） 52

Chapter 3 Network Marketing 53

Unit 6 53

6.1 Passage A The Development of Network Marketing 53

6.2 Notes to Passage A 54

6.3 Activities 55

6.4 Passage B Main Strategies of Network Marketing 56

6.5 Notes to Passage B 57

6.6 Activities 57

6.7 Basic E-Commerce English Writing 58

6.8 Related Reading Domain,Web,Website and FTP—Create Your Own Web with FrontPage 60

6.9 Work Online 62

Unit 7 63

7.1 Passage A Advantages of Network Marketing 63

7.2 Notes to Passage A 64

7.3 Activities 64

7.4 Passage B Network Marketing vs Traditional Marketing 66

7.5 Notes to Passage B 66

7.6 Activities 67

7.7 Basic E-Commerce English Writing 68

7.8 Related Reading Domain,Web,Website and FTP—Access to Web and Websites 70

7.9 Work Online 71

Unit 8 72

8.1 Passage A Network User Profile 72

8.2 Notes to Passage A 73

8.3 Activities 74

8.4 Passage B Five-stage Customer Loyalty Model 75

8.5 Notes to Passage B 76

8.6 Activities 77

8.7 Basic E-Commerce English Writing 77

8.8 Related Reading Domain,Web,Website and FTP—How to Use CuteFTP? 80

8.9 Work Online 82

Unit 9 83

9.1 Passage A Michelin's Great Goal 83

9.2 Notes to Passage A 84

9.3 Activities 84

9.4 Passage B Access to Market Segmentation 86

9.5 Notes to Passage B 87

9.6 Activities 88

9.7 Basic E-Commerce English Writing 88

9.8 Related Reading Cross-Cultural Communication—An Increasingly Diverse American Workforce 92

9.9 Work Online 93

Word Bank 3（章词汇表3） 93

Chapter 4 E-Payment 95

Unit 10 95

10.1 Passage A Cyber Bank 95

10.2 Notes to Passage A 96

10.3 Activities 97

10.4 Passage B Advantages and Problems of Cyber Bank 98

10.5 Notes to Passage B 99

10.6 Activities 99

10.7 Basic E-Commerce English Writing 100

10.8 Related Reading Cross-Cultural Communication—Global Business Environments 102

10.9 Work Online 102

Unit 11 103

11.1 Passage A The Classifications of E-payment 103

11.2 Notes to Passage A 104

11.3 Activities 105

11.4 Passage B Smart Cards Entering Our Lives 106

11.5 Notes to Passage B 107

11.6 Activities 108

11.7 Basic E-Commerce English Writing 108

11.8 Related Reading Cultural Differences at Home and Abroad—Cultural Diversity in the United States 111

11.9 Work Online 112

Unit 12 113

12.1 Passage A E-Cash,the Natural Solution! 113

12.2 Notes to Passage A 114

12.3 Activities 114

12.4 Passage B Payment by E-Cash 116

12.5 Notes to Passage B 116

12.6 Activities 117

12.7 Basic E-Commerce English Writing 118

12.8 Related Reading Cultural Differences at Home and Abroad—Strategies for Global Communication 120

12.9 Work Online 122

Unit 13 123

13.1 Passage A Mondex,a Quick Payment 123

13.2 Notes to Passage A 124

13.3 Activities 125

13.4 Passage B Non-cash Payment Choice 126

13.5 Notes to Passage B 127

13.6 Activities 128

13.7 Basic E-Commerce English Writing 129

13.8 Related Reading Cultural Differences at Home and Abroad—Challenges of Diversity 131

13.9 Work Online 131

Word Bank 4（章词汇表4） 132

Chapter 5 E-Shopping ＆ Logistics 133

Unit 14 133

14.1 Passage A The Flow of Shopping Online 133

14.2 Notes to Passage A 134

14.3 Activities 135

14.4 Passage B Making Money from Online Business 136

14.5 Notes to Passage B 137

14.6 Activities 138

14.7 Basic E-Commerce English Writing 139

14.8 Related Reading Working Effectively in Teams—Workplace Teams 141

14.9 Work Online 142

Unit 15 143

15.1 Passage A The Definitions of Logistics and Its Evolution 143

15.2 Notes to Passage A 144

15.3 Activities 145

15.4 Passage B Logistic Flow System and Management 146

15.5 Notes to Passage B 147

15.6 Activities 148

15.7 Basic E-Commerce English Writing 148

15.8 Related Reading Working Effectively in Teams—Effective Work Teams with Team Membership 151

15.9 Work Online 152

Unit 16 153

16.1 Passage A Effective Supply Chain Management 153

16.2 Notes to Passage A 154

16.3 Activities 155

16.4 Passage B Critical and Predictive Questions 156

16.5 Notes to Passage B 157

16.6 Activities 158

16.7 Basic E-Commerce English Writing 159

16.8 Related Reading Working Effectively in Teams—Characteristics of Effective Teams and Virtual Teams 160

16.9 Work Online 161

Word Bank 5（章词汇表5） 162

Chapter 6 E-Government 163

Unit 17 163

17.1 Passage A E-Government ＆ Its Beneficial Effects 163

17.2 Notes to Passage A 164

17.3 Activities 165

17.4 Passage B E-Government Programs to Be Successful 166

17.5 Notes to Passage B 167

17.6 Activities 168

17.7 Basic E-Commerce English Writing 169

17.8 Related Reading Job Hunter ＆ Resumes 171

17.9 Work Online 172

Unit 18 173

18.1 Passage A G to C E-Government 173

18.2 Notes to Passage A 174

18.3 Activities 175

18.4 Passage B E-Government Boost Private Investment 176

18.5 Notes to Passage B 177

18.6 Activities 178

18.7 Basic E-Commerce English Writing 179

18.8 Related Reading Prepare for a Job Interview 181

Word Bank 6（章词汇表6） 182

Appendix 184

Appendix 1 Key to Activities 练习参考答案 184

Appendix 2 电子商务英语常见术语注解 204

Appendix 3 电子商务英语专业词汇索引表 206

Appendix 4 国际贸易实务常用词汇（英汉对照） 214

参考文献 241

参考网站 242