国际商务英语PDF电子书下载

Unit 1　What is International Business?Text:The Nature of International Business 1

Unit 2　Exporting and Importing ProceduresText:Exporting and Importing Procedures 17

Unit 3　DocumentsText:International Trade Documentation 41

Unit 4 Business Organization and WTOText:World Trade Organization 55

Unit 5 Regulations and Trade BarrierText:Nontariff Barriers to Trade 73

Unit 6　E-commerceText:E-commerce 88

Unit 7　Joint VenturesText:Joint Ventures 105

Unit 8　Intellectual PropertyText:Intellectual Property 123

Unit 9　Marketing and SalesText:Marketing Is All Around Us 140

Unit 10 AccountingText:Accounting—The Language of Business 161

Unit 11　Human Resources ManagementText:Human Resource Management 181

Unit 12 International ConventionText:UN Convention on Contracts for the International Sale of Goods 195

Unit 13　Public Relations and AdvertisementText:Public Relations 211

Unit 14 Culture and CommunicationText:Recognize Cultural Differences 230

Unit 15 GlobalizationText:Is Globalization Slowing Down? 249

Unit 16 International TaxationText:International Taxation 269

Keys to Exercises 290

“商务英语阅读”课程教学大纲 300

参考文献 302