国际战略管理 第6版PDF电子书下载

CHAPTER 1 Globalization and Worldwide De-velopments 2

Objectives of the Chapter 2

The World of BusinessWeek:Software 2

Introduction 6

Globalization and Internationalization 7

Globalization,Antiglobalization,and Global Pressures 7

Global and Regional Integration 9

Trends in International Investment and Trade 12

Economic Performance and Issues of the Major Regions 15

North America 15

South America 18

Europe 19

Asia 23

Other Developing and Emerging Countries 27

The World of BusinessWeek—Revisited 29

Summary of Key Points 30

Key Terms 30

Review and Discussion Questions 31

Answers to the In-Chapter Quiz 31

Internet Exercise:Franchise Opportunities at McDonald's 31

In the International Spotlight:India 32

You Be the International Management Consultant:Here Comes the Competition 33

CHAPTER 2 Strategy Formulation and Imple-mentation 34

Objectives of the Chapter 34

The World of Business Week:Ford Learns the Lessons of Luxury 34

Strategic Management 36

The Growing Need for Strategic Management 37

Benefits of Strategic Planning 38

Approaches to Formulating and Implementing Strategy 38

Global vs. Regional Strategies 42

The Basic Steps in Formulating Strategy 44

Environmental Scanning 45

Internal Resource Analysis 46

Goal Setting for Strategy Formulation 46

Strategy Implementation 47

Location Considerations for Implementation 48

The Role of the Functional Areas in Implementation 50

Specialized Strategies 52

Strategies for Emerging Markets 52

Entrepreneurial Strategy and New Ventures 54

The World of Business Week—Revisited 55

Summary of Key Points 56

Key Terms 56

Review and Discussion Questions 56

Internet Exercise:Dropping In on Dell Computer 57

In the International Spotlight:Poland 58

You Be the International Management Consultant:Go East,Young People,Go East 59

CHAPTER 3 Entry Strategies and Organiza-tional Structures 60

Objectives of the Chapter 60

The World of Business Week:Intel Inside—Russia,That Is 60

Entry Strategies and Ownership Structures 61

Wholly Owned Subsidiary 62

Mergers and Acquisitions 63

Alliances and Joint Ventures 63

Licensing 65

Franchising 66

Export/Import 66

The Organizational Challenge 68

Basic Organizational Structures 69

Initial Division Structure 70

International Division Structure 70

Global Structural Arrangements 71

Transnational Network Structures 76

Nontraditional Organizational Arrangements 77

Organizational Arrangements from Mergers and Acquisitions 78

Organizational Arrangements from Joint Ventures and Strategic Alliances 78

Organizational Arrangements from Keiretsus 78

The Emergence of the Electronic Network Form of Organization 80

Organizing for Product Integration 81

The Changing Role of Information Technology in Organizing 82

Organizational Characteristics of MNCs 83

Formalization 83

Specialization 85

Centralization 86

Putting Organizational Characteristics in Perspective 86

The World of BusinessWeek—Revisited 88

Summary of Key Points 88

Key Terms 89

Review and Discussion Questions 89

Internet Exercise:Organizing for Effectiveness 89

In the International Spotlight:Australia 90

You Be the International Management Consultant:Getting In on the Ground Floor 91

CHAPTER 4 Managing Political Risk,Govern-ment Relations,and Alliances 92

Objectives of the Chapter 92

The World of Business Week:Oil Shortage? 92

The Nature and Analysis of Political Risk 95

Macro and Micro Analysis of Political Risk 97

Analyzing the Expropriation Risk 100

The Role of Operational Profitability in Risk Analysis 101

Managing Political Risk and Government Relations 102

Developing a Comprehensive Framework or Quantitative Analysis 102

Formulating and Implementing Responses to Political Risk:Corporate Political Strategies 104

Managing Alliances 108

The Alliance Challenge 109

The Role of Host Governments in Alliances 110

Examples of Challenges and Opportunities in Alliance Management 110

The World of BusinessWeek--Revisited 112

Summary of Key Points 112

Key Terms 112

Review and Discussion Questions 113

Internet Exercise:Motorola in China 113

In the International Spotlight:Peru 114

You Be the International Management Consultant:Going to Gdansk 115

CHAPTER 5 Management Decision and Con-trol 116

Objectives of the Chapter 116

The World of BusinessWeek:BMW 116

Decision and Control Linkages 119

Decision-Making Process and Challenges 120

Comparative Examples of Decision Making 121

Factors Affecting Decision-Making Authority 122

Total Quality Management Decisions 124

Decisions for Attacking the Competition 126

The Controlling Process 128

Types of Control 129

Approaches to Control 131

Control Techniques 135

Financial Performance 135

Quality Performance 136

Personnel Performance 138

The World of BusinessWeek—Revisited 141

Summary of Key Points 341

Key Terms 142

Review and Discussion Questions 142

Internet Exercises:Looking at the Best 142

In the International Spotlight:Spain 143

You Be the International Management Consultant:Expansion Plans 144

Brief Integrative Case 1:KNP,N.V. 145

Brief Integrative Case 2:Can Reliance Compete? 150

In-Depth Integrative Case 1:The HP-Compaq Merger and Its Global Implications 152

In-Depth Integrative Case 2:Can the Budget Airline Model Succeed in Asia? The Story of AirAsia 158

Endnotes 165

Glossary 174