电子商务英语PDF电子书下载

Chapter 1 Introduction to E-commerce 1

Chapter 2 Essentials of Electronic Commerce 11

Chapter 3 E-marketplaces and Economic Impacts 17

Chapter 4 EC-Internet Marketing 23

Chapter 5 Retailing in Electronic Commerce 29

Chapter 6 Market Research in Electronic Commerce 35

Chapter 7 B2B and C-commerce 41

Chapter 8 Company-Centric 47

Chapter 9 B2B Exchanges and Services 53

Chapter 10 Current EC Research 59

Chapter 11 Other EC Models and Applications 65

Chapter 12 E-Government 75

Chapter 13 Mobile Commerce 81

Chapter 14 EC Support Services 87

Chapter 15 Auctions 93

Chapter 16 E-Commerce Security 99

Chapter 17 Electronic Payment System 105

Chapter 18 Order Fulfillment 111

Chapter 19 EC Strategy 117

Chapter 20 EC Implementation 123

Chapter 21 The Economics of EC 129

Chapter 22 Launching a Successful Internet Business 139

Chapter 23 Legal and Social Impacts and EC Future 145

Chapter 24 Application Development 151

Chapter 25 Building EC Applications 157

Chapter 26 Online Tutorials 163

Chapter 27 EC Business Plan 169

Chapter 28 Supply Chain 175

Chapter 29 Online Appendices 181

Chapter 30 Infrastructure for EC 187

Bibliography 193