商务英语综合教程PDF电子书下载

Part Ⅰ Various Types of Business Organizations 1

Chapter 1 The Sole Trader 3

Chapter 2 Partnership 8

Chapter 3 A Limited Company 14

Chapter 4 A Public Company 19

Chapter 5 Company Organization 24

Chapter 6 Types of Competition 30

Part Ⅱ International Economics 37

Chapter 7 Economics 39

Chapter 8 The Market Economy 48

Chapter 9 The Balance Sheet 54

Chapter 10 Income Statement 61

Chapter 11 Analyzing Financial Ratios 68

Chapter 12 The Foreign Exchange Rate 77

Chapter 13 Foreign Exchange Risk 85

Chapter 14 Functions of the Foreign Exchange Market 94

Part Ⅲ Marketing 105

Chapter 15 Market Research 107

Chapter 16 What is Marketing 112

Chapter 17 The Marketing Mix 119

Chapter 18 Promotional Mix 124

Chapter 19 Retailing 143

Chapter 20 Wholesaling 151

Part Ⅳ International Trade 157

Chapter 21 International Trade 159

Chapter 22 The Advantages of International Trade 164

Chapter 23 Changes in the Patterns of International Trade 172

Chapter 24 Forms of International Business 179

Chapter 25 Types and Management Systems of Joint Venture 188

Chapter 26 Some Methods for Selling Know-how 197

Chapter 27 International Commercial Payments 204

Chapter 28 Export Documentation 213

Chapter 29 Some Understanding of Countertrade 220

Chapter 30 Nontariff Barriers to Trade 231