跨文化交际基础PDF电子书下载
- 电子书积分:12 积分如何计算积分?
- 作 者:窦卫霖编著
- 出 版 社:北京:对外经济贸易大学出版社
- 出版年份:2007
- ISBN:9787810788137
- 页数:318 页
Chapter 1 Introduction to Intercultural Communication 1
Learning Objectives 1
Warm-up Activities 1
Ⅰ.Defining Intercultural Communication 3
Ⅱ.The Rapid Increase of Intercultural Communication 5
1.Improvements in transportation technology 6
2.Developments in communication technology 6
3.Changes in mass migration patterns 6
4.Globalization of the world economy 7
Ⅲ.The Development of Intercultural Communication Study 8
1.The development of intercultural communication study in the U.S 8
2.Intercultural communication studies in China 11
Ⅳ.The Complexity in Learning Intercultural Communication 13
1.The multidisciplinary nature and elements of intercultural communication study 13
2.Potential problems in learning intercultural communication 15
Summary of the Chapter 18
Key Terms 19
Words & Expressions 19
Notes 20
Exercises 21
Case Study 24
Chapter 2 Basic Communication Theories 27
Learning Objectives 27
Warm-up Activities 27
Ⅰ.Communication Defined 28
Ⅱ.Needs and Functions of Communication 29
1.Maslow's hierarchy of needs 30
2.Functions of communication 31
Ⅲ.The Classification of Communication 32
Ⅳ.The Process of Communication 35
1.Components of communication 35
2.Models of communication 37
Ⅴ.The Characteristics of Communication 40
Ⅵ.The Challenge of Effective Communication in Interpersonal Encounters 42
Summary of the Chapter 44
Key Terms 45
Words & Expressions 45
Notes 46
Exercises 47
Case Study 51
Chapter 3 The Nature of Culture 53
Learning Objectives 53
Warm-up Activities 53
Ⅰ.Definitions of Culture 54
Ⅱ.Basic Functions and Source of Culture 56
Ⅲ.Ingredients of Culture 58
Ⅳ.Characteristics of Culture 59
Ⅴ.Understanding Cultural Differences 68
1.Normal distribution of people's characteristics 68
2.Minimum-maximum social differences 71
Summary of the Chapter 73
Key Terms 73
Words & Expressions 74
Notes 74
Exercises 75
Case Study 78
Chapter 4 Cultural Values 80
Learning Objectives 80
Warm-up Activities 80
Ⅰ.Concept of Values 81
1.Definition of value 81
2.Values as the core of culture 82
3.Types of values 84
Ⅱ.Priorities of Cultural Values 84
Ⅲ.Study of Values 87
1.Kluckholn and Strodtbeck's value orientations 88
2.Hofstede-Bond value dimensions 93
3.Hall's high-and low-context orientation 103
Summary of the Chapter 108
Key Terms 109
Words & Expressions 109
Notes 110
Exercises 111
Case Study 115
Chapter 5 Verbal Communication 117
Learning Objectives 117
Warm-up Activities 117
Ⅰ.The Relationship between Language and Culture 118
1.The influence of culture on language 119
2.The influence of language on culture 122
Ⅱ.Cultural Impact on Verbal Communication 123
1.Culture's impact on language at lexical level 124
2.Culture's impact on language at discourse level 129
3.Culture's impact on language at pragmatic level 136
Summary of the Chapter 147
Key Terms 148
Words & Expressions 148
Notes 149
Exercises 150
Case Study 155
Chapter 6 Nonverbal Communication 156
Learning Objectives 156
Warm-up Activities 156
Ⅰ.The Nature of Nonverbal Communication 158
1.Definition of nonverbal communication 158
2.Importance of nonverbal communication 159
3.Functions of nonverbal communication 160
4.Classification of nonverbal communication 161
5.Characteristics of nonverbal communication 161
Ⅱ.Cultural Differences in Nonverbal Communication 162
1.Body movement(Kinesics) 163
2.Eye contact 168
3.Body touch 170
4.Paralanguage 173
5.Spatial language 177
6.Temporal language 182
Summary of the Chapter 185
Key Terms 186
Words & Expressions 186
Notes 187
Exercises 188
Case Study 192
Chapter 7 Cultural Differences in Etiquette and Protocol 193
Learning Objectives 193
Warm-up Activities 194
Ⅰ.Understanding Appropriate Etiquette and Protocol 194
1.Defining etiquette and protocol 194
2.The importance of appropriate etiquette and protocol 196
3.The challenge of appropriate etiquette and protocol 197
Ⅱ.Analysis of Cultural Differences in Etiquette and Protocol 198
1.Initial contact 199
2.Social entertainment 202
3.Gift-giving etiquette 212
4.Business scheduling 217
Summary of the Chapter 219
Key Terms 220
Words & Expressions 221
Notes 222
Exercises 223
Case Study 227
Chapter 8 Cultural Differences in Business Negotiation 230
Learning Objectives 230
Warm-up Activities 230
Ⅰ.Defining Intercultural Negotiation 231
Ⅱ.Intercultural Negotiation Variables 233
Ⅲ.Intercultural Negotiation Guidelines 245
Summary of the Chapter 249
Key Terms 250
Words & Expressions 251
Notes 252
Exercises 252
Case Study 256
Chapter 9 Cultural Adaptation and Intercultural Communication Competence 258
Learning Objectives 258
Warm-up Activities 258
Ⅰ.Cultural Adaptation 260
1.Early adaptation: culture shock 260
2.Long-term cultural adaptation 263
Ⅱ.Improving Intercultural Communication Competence 266
1.Components of intercultural communication competence 267
2.Four-step approach to intercultural communication training 272
Summary of the Chapter 275
Key Terms 275
Words & Expressions 276
Notes 276
Exercises 277
Case Study 281
References 283
Key to Exercises 288
Model Test Ⅰ 303
Model Test Ⅱ 309
Appendix Ⅰ Intercultural Films 315
Appendix Ⅱ Related Websites 317
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