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Unit 1 International Trade 1

Fast Reading Ⅰ U.S.Presses Japan on Farm Imports and India on World Trade Talks 5

Fast Reading Ⅱ China Maps Out Economic Plan to Promote Sustainable Growth 7

Unit 2 Settling Disputes—the WTO's Unique Contribution 10

Fast Reading Ⅰ Integrated Negotiation 15

Fast Reading Ⅱ Dialogue Key to Resolving IPR Disputes 17

Unit 3 Globalization and Its Impact on the Business 20

Fast Reading Ⅰ Population and Globalization 25

Fast Reading Ⅱ Norway and Peru Next China's Trade Targets 28

Unit 4 Can Sino-U.S.Trade Friction Be Solved by Appreciation of RMB? 30

Fast Reading Ⅰ Solving the Trade Imbalance 35

Fast Reading Ⅱ Survey:Cheap Exports of China Reduce World Inflation 37

Unit 5 Don't Fence Me Out! 40

Fast Reading Ⅰ Bush Administration Seeks to Lower Trade Barriers with Latin America 45

Fast Reading Ⅱ China:U.S.Piracy Complaint May Hurt Ties 48

Unit 6 China,Dumping or Not 50

Fast Reading Ⅰ Chinese Lighter Producers Win EU Anti-Dumping Suit 56

Fast Reading Ⅱ China Steel Companies Win Anti-dumping Cases 59

Unit 7 The Force Behind the Nike Empire 61

Fast Reading Ⅰ Richard Branson and His Virgin Kingdom 65

Fast Reading Ⅱ A Most Influential Person of the 20th Century 68

Unit 8 Regional Economic Integration 71

Fast Reading Ⅰ China ASEAN to See Closer Economic Ties 77

Fast Reading Ⅱ Speech by President Hu Jintao of China at the 12th APEC Economic Leaders'Meeting 79

Unit 9 Environment,Trade,and Investment 82

Fast Reading Ⅰ The Effects of Trade Liberalization on the Environment 86

Fast Reading Ⅱ EU Leaders Agree to Cut Greenhouse Gases 89

Unit 10 Negotiation Skills and Strategies 91

Fast Reading Ⅰ Business Is Negotiation 95

Fast Reading Ⅱ Negotiating Customer Agreements 98

Unit 11 "Toyota"of China 100

Fast Reading Ⅰ Kodak to Slash 3,000 More Jobs as It Wraps up Overhaul 105

Fast Reading Ⅱ Microsoft,Lenovo to Set Up Joint R＆D Center 107

Unit 12 The Survival of the Old Brands 110

Fast Reading Ⅰ Honda Plans New Brand through Guangzhou Venture 114

Fast Reading Ⅱ Pu'er:The Tea That Changed a County 116

Unit 13 E-commerce:Doing Business Online 119

Fast Reading Ⅰ Going Shopping?Go Global! 123

Fast Reading Ⅱ E-Trading Helps Small Firm Bag Market Share 126

Unit 14 China's Door Now Wide-Open for Foreign Banks 129

Fast Reading Ⅰ Bank Gets Nod for Joint Venture 134

Fast Reading Ⅱ Foreign Banks Go Local 136

Unit 15 Known Brands Acquiring Name Recognition 139

Fast Reading Ⅰ Mergers and the Supersizing of Bussiness 144

Fast Reading Ⅱ Thai Company Wins Bid for Gujing Group 146

Unit 16 Multinational Companies 149

Fast Reading Ⅰ Mengniu Inks NBA Promotions Partnership 153

Fast Reading Ⅱ Bill Gates:Microsoft to Build R＆D Parks in Beijing,Shanghai 156

Key to Exercises 158

Reference 166