国际商务管理概论 英文版PDF电子书下载

Topic 1 Business Activity(1) 1

Topic 2 Business Activity(2) 6

Topic 3 Business Objectives 13

Topic 4 Business Decision Making 19

Topic 5 Strategy and Strategic Planning 24

Topic 6 Business Analysis Models 31

Topic 7 Competition and Business 37

Topic 8 Globalization and Business 43

Topic 9 Marketing(1) 48

Topic 10 Marketing(2) 53

Topic 11 Marketing(3) 60

Topic 12 Marketing(4) 67

Topic 13 Financial Management:Sources of Funds 72

Topic 14 Financial Management:Uses of Funds 79

Topic 15 HR Management:Business Organization and Organizational Structures 87

Topic 16 HR Management:Motivation 93

Topic 17 HR Management:Financial Rewards 101

Topic 18 HR Management:Non-financial Rewards 106

Topic 19 Management and Leadership 112

Topic 20 HR Management:Recruitment 118

Topic 21 Communication in Business(1) 124

Topic 22 Communication in Business(2) 130

Topic 23 HR Management:Groups in Business 137

Topic 24 HR Management:Managing Teams 143

Topic 25 Strategic HRM 149

Topic 26 The Management of Change 154

Topic 27 Methods of Production 159

Topic 28 Total Quality Management(TQM) 165

Topic 29 Mergers and Takeovers 171

A Test Paper 176