当代商务英语综合教程 1 学生用书PDF电子书下载

Unit 1

Text A How to Get Straight A's 1

Language in Use 6

Text B Dell's Story 9

Unit 2

Text A A Brandnew Pair of Shoes 11

Language in Use 16

Text B Wrigley's 19

Unit 3

Text A The Making of a Success Story 21

Language in Use 27

Text B Auction 30

Unit 4

Text A The Top Five Inventions That Shrunk the World 32

Language in Use 38

Text B Thank God It's Friday! 41

Unit 5

Text A Beauty and Love 43

Language in Use 48

Text B A Starbucks Story 51

Unit 6

Text A If Only 53

Language in Use 59

Text B The Baker Who Beat McDonald's 62

Unit 7

Text A A Good Heart to Lean on 64

Language in Use 70

Text B Samsung 73

Unit 8

Text A Pets—A Part of American Family 75

Language in Use 82

Text B Walt Disney:A Short Biography 85

Unit 9

Text A Doing Well by Doing Good 87

Language in Use 93

Text B Human Resources Management 96

Unit 10

Text A If I Were a Boy Again 98

Language in Use 104

Text B Black Tuesday 107

Unit 11

Text A A Lesson Learned at Midnight 109

Language in Use 114

Text B Different Types of Stocks 117

Unit 12

Text A Ask,Ask,Ask 120

Language in Use 126

Text B The Wal-Mart Story 130

Unit 13

Text A The Littlest Fire-fighter 132

Language in Use 137

Text B FORD Motor Company History 140

Unit 14

Text A The Daffodil Principle 143

Language in Use 150

Text B Sales Promotion 153

Unit 15

Text A My Forever Valentine 156

Language in Use 162

Text B The History of Coca Cola 165

Unit 16

Text A The Midnight Visitor 167

Language in Use 175

Text B Hans Wilsdorf and His Amazing Watch 178

Grammar References 181

Style Guides 200

Glossary 206

Presupposed Vocabulary List 210