经济管理专业英语 第3版PDF电子书下载

PART ONE MICROECONOMICS 1

The Concept of Utility 1

How Markets Function 4

PART TWO MACROECONOMICS 8

Outlays and Components of Demand 8

Macroeconomic Policy 11

PART THREE STATISTICAL ANALYSIS FOR DECISION MAKING 15

Why Sample 15

Basic Concepts of Hypothesis Testing 19

PART FOUR MANAGEMENT INFORMATION SYSTEM 27

Hotel Computer Applications 27

Word Processing 33

PART FIVE OPERATIONS MANAGEMENT 39

Order Processing 39

Bring Design into the Business 44

PART SIX MARKETING 49

Pulling and Pushing Marketing Strategies in a Market-Oriented System 49

The Many Faces of Personal Selling 55

PART SEVEN MANAGERIAL FINANCE 60

Motives for Using Debt 60

Trade Credit 64

PART EIGHT ORGANIZATIONAL BEHAVIOR 71

What Is OBM? 71

Areas of Application 74

PART NINE FINANCIAL ACCOUNTING 81

Elements of the Accounting Model 81

Accounting Reports 85

PART TEN MONEY AND BANKING 92

Sources and Uses of Bank Funds 92

Instruments of the Capital Market 97

PART ELEVEN STRATEGIC MANAGEMENT 104

Company Goals:Survival,Growth,Profitability 104

Strategic Considerations for Multinational Firms 107

PART TWELVE INTERNATIONAL ECONOMICS 113

Free Markets and Growth 113

New-World Realities and Competitiveness 117

PART THIRTEEN INTERNATIONAL MARKETING 125

Advertising Abroad—Creative Challenges 125

Evaluating Alternatives for International Operations 132

PART FOURTEEN INTERNATIONAL BUSINESS 139

The International Rules of Commercial Policy 139

Foreign Direct Investment 143

APPENDIX A READINGS IN ECONOMICS AND MANAGEMENT 147

The Objectives of Firms in Economics 147

The Maximizing Principle in Economics 153

An Introduction to the Theory of Economic Growth 159

Taxation in Western Economics 165

Application of Probability Concepts in Decision Making 172

The Learning Organization 176

The Goal of Financial Management 182

Global Advertising Regulations 186

Financial Intermediation:Assets and Liabilities Management in a Profit-Seeking Environment 190

Qualitative Characteristics of Accounting Information 196

The Rise of China's Joint Ventures in an Interdependent Global Economy 202

History of the International Monetary System 208

International Banking 214

Trade Policy in Developing Countries 220

APPENDIX B WORDS,PHRASES,AND TYPICAL EXPRESSIONS 227

APPENDIX C SAMPLESOF GOOD SENTENCES 231

APPENDIX D BUSINESS LETTERS 233

APPENDIX E SAMPLES OF FOOTNOTES 239

APPENDIX F SAMPLES OF BIBLIOGRAPHIES 241

APPENDIX G RESUME 243

APPENDIX H MEMORANDUM 245

APPENDIX I TRANSLATION 246