旅游管理英语PDF电子书下载

Unit 1 The Sunshine Industry 朝阳产业 1

Text A Tourism—the Sunshine Industry 旅游业——朝阳产业 1

Text B Internet—A Double-Edged Sword 互联网——一把双刃剑 11

Exercises 20

Case Study Online Shopping 网上购物 25

Practical Writing Enquiries 询价信 26

Unit 2 Tourist Transportation 旅游交通 28

Text A Airline Service 航空服务业 28

Text B Home on the Road 移动的家 40

Exercises 47

Case Study Boeing vs.Airbus at China Air Show 中国航空展上波音与空客之争 53

Practical Writing Replies to Enquiries 报价信 54

Unit 3 Tour Operators 旅游经营商 56

Text A Tour Operators 旅游经营商 56

Text B Why People Travel 人们为何旅游 65

Exercises 73

Case Study Security Measures in Tourist Destinations 旅游目的地的安全措施 78

Practical Writing Letter of Reservation 预订信 79

Unit 4 Travel Agents 旅游零售商 81

Text A The Travel Agent 旅游零售商 81

Text B Europe—An Amazing Destination for Visitors 欧洲——一个充满惊奇的旅游胜地 89

Exercises 98

Case Study Ways to Curb Illegal Commissions 如何杜绝违规收取回扣 104

Practical Writing Letter of Confirmation 确认信 105

Unit 5 Eco-tourism 生态旅游 107

Text A Eco-tourism Development in Shangri-la 香格里拉的生态旅游发展 107

Text B Eco-tourism in Southeast Asian Countries 东南亚国家的生态旅游 115

Exercises 123

Case Study Zhangjiajie National Forest Park 张家界国家森林公园 131

Practical Writing Travel Destination Countries Advertising 旅游目的地国家营销广告 132

Unit 6 Promotion and Management of a Destination 旅游目的地的营销与管理 135

Text A Marketing of Tourism Destinations 旅游目的地的营销 135

Text B National Park System in the US 美国国家公园管理系统 144

Exercises 154

Case Study The Impacts of SARS on China SARS对中国的冲击 162

Practical Writing Tourist Attractions Advertising 旅游景区景点营销广告 163

Unit 7 Conservation of Cultural Heritage 文化遗产保护 166

Text A Cultural Heritage Management 文化遗产管理 166

Text B Dorset and East Devon Coast—The United Kingdom 英国的世界自然遗产——多塞特和东第文海岸 176

Exercises 181

Case Study Tongariro National Park in New Zealand 新西兰的汤加里罗国家公园 188

Practical Writing Itinerary 旅游日程安排 189

Unit 8 Recreation and Tourism 娱乐与旅游 193

Text A Carnival 嘉年华会 193

Text B Disney Empire 迪斯尼王国 200

Exercises 208

Case Study The Prospect of China's Theme Parks 中国主题公园的发展前景 214

Practical Writing Invitations 请帖 215

Unit 9 MICE Tourism 会展旅游 218

Text A MICE Tourism 会展旅游 218

Text B The Rising Convention/Exhibition Industry in China 中国会展业的崛起 226

Exercises 234

Case Study The Shanghai New International Expo Center 上海新国际博览中心 239

Practical Writing Good-Will Correspondence 邀请信 240

Unit 10 Hotel Accommodations 酒店住宿 244

Text A From Inns to Hotels 从客栈到酒店 244

Text B Train for Your Future 为你的未来而培训 252

Exercises 261

Case Study A Home from Home 宾至如归 268

Practical Writing Employee Orientation Training Program 员工上岗培训计划书 269

Unit 11 Hotel Management 酒店管理 270

Text A Hotel Franchising in the Tourism Industry 旅游业的酒店特许经营 270

Text B Cesar Ritz—The Hotel Pioneer 酒店业的先驱——恺撒·里兹 279

Exercises 288

Case Study Possible Dinning Experience in the Future 未来的就餐经历 296

Practical Writing Notices 告示 297

Unit 12 Catering and Shopping Service 餐饮与购物服务 300

Text A You Are What You Eat 食如其人 300

Text B Hong Kong—The Shopping Paradise 香港——购物者的天堂 305

Exercises 315

Case Study A Shopping Trap 购物陷阱 320

Practical Writing Complaint Letters 投诉信 321

Unit 13 Customer Relations 客户关系 323

Text A Customer Service 客户服务 323

Text B The Customer Is Always Right 客人永远是正确的 331

Exercises 339

Case Study Complaint Handling 投诉处理 344

Practical Writing Replies to Complaints 投诉信回复 345

Unit 14 Professionalism of the Tour Guide 导游的职业风范 348

Text A Tour Guide Service 导游服务 348

Text B Interpretation Skills 讲解技巧 355

Exercises 363

Case Study An Effective Way in Communication 一种有效的沟通方式 369

Practical Writing Welcome Speech 导游欢迎词 370

Unit 15 Do as the Romans Do 入乡随俗 373

Text A Do as the Romans Do 入乡随俗 373

Text B The Australian Aboriginal 澳大利亚土著居民 381

Exercises 390

Case Study The Amish 阿米什人 399

Practical Writing Farewell Speech 导游欢送词 400