全国商务英语研究会推荐教材 新编商务英语基础教程 教师用书PDF电子书下载

Unit 1 Pleased to Meet You 1

Ⅰ．Teaching Aim（教学目的） 1

Ⅱ．About Phonetics（关于语音的几个概念） 1

Ⅲ．Background Information（背景知识） 3

Ⅳ．Language and Culture Focus（语言文化要点） 6

Ⅴ．Teaching Tips（教学提示） 19

Part 1 Listen and Talk 19

Part 2 Rcad and Think 19

Part 3 Knowledge and Skills 20

Part 4 Extended Activities 25

Ⅵ．KEYS（练习答案） 26

Part 1 Listen and Talk 26

Part 2 Rcad and Think 26

Part 4 Extended Activities 29

Unit 2 First Contact 31

Ⅰ．Teaching Aim（教学目的） 31

Ⅱ．About Phonetics（关于语音的几个概念） 31

Ⅲ．Background Information（背景知识） 32

Ⅳ．Language and Culture Focus（语言文化要点） 34

Ⅴ．Teaching Tips（教学提示） 45

Part 1 Listen and Talk 45

Part 2 Rcad and Think 45

Part 3 Knowledge and Skills 48

Part 4 Extended Activities 51

Ⅵ．KEYS（练习答案） 52

Part 1 Listen and Talk 52

Part 2 Read and Think 53

Part 4 Extended Activities 54

Unit 3 Visiting the Company 57

Ⅰ．Teaching Aim（教学目的） 57

Ⅱ．About Phonetics（关于语音的几个概念） 57

Ⅲ．Background Information（背景知识） 59

Ⅳ．Language and Culture Focus（语言文化要点） 62

Ⅴ．Teaching Tips（教学提示） 70

Part 1 Listen and Talk 70

Part 2 Read and Think 70

Part 3 Knowledge and Skills 71

Part 4 Extended Activities 75

Ⅵ．KEYS（练习答案） 77

Part 1 Listen and Talk 77

Part 2 Read and Think 77

Part 4 Extended Activities 79

Unit 4 Business Dinner 82

Ⅰ．Teaching Aim（教学目的） 82

Ⅱ．About Phonetics（关于语音的几个概念） 82

Ⅲ．Background Information（背景知识） 84

Ⅳ．Language and Culture Focus（语言文化要点） 85

Ⅴ．Teaching Tips（教学提示） 91

Part 1 Listen and Talk 91

Part 2 Read and Think 91

Part 3 Knowledge and Skills 93

Part 4 Extended Activities 97

Ⅵ．KEYS（练习答案） 99

Part 1 Listen and Talk 99

Part 2 Read and Think 99

Part 4 Extended Activities 103

Unit 5 Starting a Business 105

Ⅰ．Teaching Aim（教学目的） 105

Ⅱ．About Phonetics（关于语音的几个概念） 105

Ⅲ．Background Information（背景知识） 107

Ⅳ．Language and Culture Focus（语言文化要点） 108

Ⅴ．Teaching Tips（教学提示） 114

Part 1 Listen and Talk 114

Part 2 Read and Think 115

Part 3 Knowledge and Skills 116

Part 4 Extended Activities 119

Ⅵ．KEYS（练习答案） 120

Part 1 Listen and Talk 120

Part 2 Read and Think 121

Part 4 Extended Activities 122

Unit 6 The Quality and Quantity of Customers 125

Ⅰ．Teaching Aim（教学目的） 125

Ⅱ．About Phonetics（关于语音的几个概念） 125

Ⅲ．Background Information（背景知识） 127

Ⅳ．Language and Culture Focus（语言文化要点） 127

Ⅴ．Teaching Tips（教学提示） 132

Part 1 Listen and Talk 132

Part 2 Read and Think 132

Part 3 Knowledge and Skills 133

Part 4 Extended Activities 138

Ⅵ．KEYS（练习答案） 138

Part 1 Listen and Talk 138

Part 2 Read and Think 139

Part 4 Extended Activities 140

Unit 7 Advertising 142

Ⅰ．Teaching Aim（教学目的） 142

Ⅱ．About Phonetics（关于语音的几个概念） 142

Ⅲ．Background Information（背景知识） 143

Ⅳ．Language and Culture Focus（语言文化要点） 145

Ⅴ．Teaching Tips（教学提示） 154

Part 1 Listen and Talk 154

Part 2 Read and Think 155

Part 3 Knowledge and Skills 155

Part 4 Extended Activities 159

Ⅵ．KEYS（练习答案） 159

Part 1 Listen and Talk 159

Part 2 Read and Think 160

Part 4 Extended Activities 162

Unit 8 E-business 164

Ⅰ．Teaching Aim（教学目的） 164

Ⅱ．About Phonetics（关于语音的几个概念） 164

Ⅲ．Background Information（背景知识） 165

Ⅳ．Language and Culture Focus（语言文化要点） 166

Ⅴ．Teaching Tips（教学提示） 170

Part 1 Listen and Talk 170

Part 2 Read and Think 170

Part 3 Knowledge and Skills 171

Part 4 Extended Activities 175

Ⅵ．KEYS（练习答案） 175

Part 1 Listen and Talk 175

Part 2 Read and Think 175

Part 4 Extended Activities 177

Unit 9 Distribution 180

Ⅰ．Teaching Aim（教学目的） 180

Ⅱ．About Phonetics（关于语音的几个概念） 180

Ⅲ．Background Information（背景知识） 181

Ⅳ．Language and Culture Focus（语言文化要点） 182

Ⅴ．Teaching Tips（教学提示） 188

Part 1 Listen and Talk 188

Part 2 Read and Think 188

Part 3 Knowledge and Skills 189

Part 4 Extended Activities 193

Ⅵ．KEYS（练习答案） 193

Part 1 Listen and Talk 193

Part 2 Read and Think 194

Part 4 Extended Activities 196

Unit 10 Employment 198

Ⅰ．Teaching Aim（教学目的） 198

Ⅱ．About Phonetics（关于语音的几个概念） 198

Ⅲ．Background Information（背景知识） 199

Ⅳ．Language and Culture Focus（语言文化要点） 201

Ⅴ．Teaching Tips（教学提示） 208

Part 1 Listen and Talk 208

Part 2 Read and Think 208

Part 3 Knowledge and Skills 209

Part 4 Extended Activities 212

Ⅵ．KEYS（练习答案） 212

Part 1 Listen and Talk 212

Part 2 Read and Think 213

Part 4 Extended Activities 215

Tapescripts 217