Unit 1 Pleased to Meet You 1
Ⅰ．Teaching Aim（教学目的） 1
Ⅱ．About Phonetics（关于语音的几个概念） 1
Ⅲ．Background Information（背景知识） 3
Ⅳ．Language and Culture Focus（语言文化要点） 6
Ⅴ．Teaching Tips（教学提示） 19
Part 1 Listen and Talk 19
Part 2 Rcad and Think 19
Part 3 Knowledge and Skills 20
Part 4 Extended Activities 25
Ⅵ．KEYS（练习答案） 26
Part 1 Listen and Talk 26
Part 2 Rcad and Think 26
Part 4 Extended Activities 29
Unit 2 First Contact 31
Ⅰ．Teaching Aim（教学目的） 31
Ⅱ．About Phonetics（关于语音的几个概念） 31
Ⅲ．Background Information（背景知识） 32
Ⅳ．Language and Culture Focus（语言文化要点） 34
Ⅴ．Teaching Tips（教学提示） 45
Part 1 Listen and Talk 45
Part 2 Rcad and Think 45
Part 3 Knowledge and Skills 48
Part 4 Extended Activities 51
Ⅵ．KEYS（练习答案） 52
Part 1 Listen and Talk 52
Part 2 Read and Think 53
Part 4 Extended Activities 54
Unit 3 Visiting the Company 57
Ⅰ．Teaching Aim（教学目的） 57
Ⅱ．About Phonetics（关于语音的几个概念） 57
Ⅲ．Background Information（背景知识） 59
Ⅳ．Language and Culture Focus（语言文化要点） 62
Ⅴ．Teaching Tips（教学提示） 70
Part 1 Listen and Talk 70
Part 2 Read and Think 70
Part 3 Knowledge and Skills 71
Part 4 Extended Activities 75
Ⅵ．KEYS（练习答案） 77
Part 1 Listen and Talk 77
Part 2 Read and Think 77
Part 4 Extended Activities 79
Unit 4 Business Dinner 82
Ⅰ．Teaching Aim（教学目的） 82
Ⅱ．About Phonetics（关于语音的几个概念） 82
Ⅲ．Background Information（背景知识） 84
Ⅳ．Language and Culture Focus（语言文化要点） 85
Ⅴ．Teaching Tips（教学提示） 91
Part 1 Listen and Talk 91
Part 2 Read and Think 91
Part 3 Knowledge and Skills 93
Part 4 Extended Activities 97
Ⅵ．KEYS（练习答案） 99
Part 1 Listen and Talk 99
Part 2 Read and Think 99
Part 4 Extended Activities 103
Unit 5 Starting a Business 105
Ⅰ．Teaching Aim（教学目的） 105
Ⅱ．About Phonetics（关于语音的几个概念） 105
Ⅲ．Background Information（背景知识） 107
Ⅳ．Language and Culture Focus（语言文化要点） 108
Ⅴ．Teaching Tips（教学提示） 114
Part 1 Listen and Talk 114
Part 2 Read and Think 115
Part 3 Knowledge and Skills 116
Part 4 Extended Activities 119
Ⅵ．KEYS（练习答案） 120
Part 1 Listen and Talk 120
Part 2 Read and Think 121
Part 4 Extended Activities 122
Unit 6 The Quality and Quantity of Customers 125
Ⅰ．Teaching Aim（教学目的） 125
Ⅱ．About Phonetics（关于语音的几个概念） 125
Ⅲ．Background Information（背景知识） 127
Ⅳ．Language and Culture Focus（语言文化要点） 127
Ⅴ．Teaching Tips（教学提示） 132
Part 1 Listen and Talk 132
Part 2 Read and Think 132
Part 3 Knowledge and Skills 133
Part 4 Extended Activities 138
Ⅵ．KEYS（练习答案） 138
Part 1 Listen and Talk 138
Part 2 Read and Think 139
Part 4 Extended Activities 140
Unit 7 Advertising 142
Ⅰ．Teaching Aim（教学目的） 142
Ⅱ．About Phonetics（关于语音的几个概念） 142
Ⅲ．Background Information（背景知识） 143
Ⅳ．Language and Culture Focus（语言文化要点） 145
Ⅴ．Teaching Tips（教学提示） 154
Part 1 Listen and Talk 154
Part 2 Read and Think 155
Part 3 Knowledge and Skills 155
Part 4 Extended Activities 159
Ⅵ．KEYS（练习答案） 159
Part 1 Listen and Talk 159
Part 2 Read and Think 160
Part 4 Extended Activities 162
Unit 8 E-business 164
Ⅰ．Teaching Aim（教学目的） 164
Ⅱ．About Phonetics（关于语音的几个概念） 164
Ⅲ．Background Information（背景知识） 165
Ⅳ．Language and Culture Focus（语言文化要点） 166
Ⅴ．Teaching Tips（教学提示） 170
Part 1 Listen and Talk 170
Part 2 Read and Think 170
Part 3 Knowledge and Skills 171
Part 4 Extended Activities 175
Ⅵ．KEYS（练习答案） 175
Part 1 Listen and Talk 175
Part 2 Read and Think 175
Part 4 Extended Activities 177
Unit 9 Distribution 180
Ⅰ．Teaching Aim（教学目的） 180
Ⅱ．About Phonetics（关于语音的几个概念） 180
Ⅲ．Background Information（背景知识） 181
Ⅳ．Language and Culture Focus（语言文化要点） 182
Ⅴ．Teaching Tips（教学提示） 188
Part 1 Listen and Talk 188
Part 2 Read and Think 188
Part 3 Knowledge and Skills 189
Part 4 Extended Activities 193
Ⅵ．KEYS（练习答案） 193
Part 1 Listen and Talk 193
Part 2 Read and Think 194
Part 4 Extended Activities 196
Unit 10 Employment 198
Ⅰ．Teaching Aim（教学目的） 198
Ⅱ．About Phonetics（关于语音的几个概念） 198
Ⅲ．Background Information（背景知识） 199
Ⅳ．Language and Culture Focus（语言文化要点） 201
Ⅴ．Teaching Tips（教学提示） 208
Part 1 Listen and Talk 208
Part 2 Read and Think 208
Part 3 Knowledge and Skills 209
Part 4 Extended Activities 212
Ⅵ．KEYS（练习答案） 212
Part 1 Listen and Talk 212
Part 2 Read and Think 213
Part 4 Extended Activities 215
Tapescripts 217