当前位置:首页 > 语言文字
商务英语阅读教程
商务英语阅读教程

商务英语阅读教程PDF电子书下载

语言文字

  • 电子书积分:8 积分如何计算积分?
  • 作 者:沈骑主编
  • 出 版 社:北京:北京交通大学出版社
  • 出版年份:2007
  • ISBN:9787811230031
  • 页数:148 页
图书介绍:本书是为各行各业的商务人士和即将步入商界职场的广大学生提高商务英语阅读能力,提升实用英语水平而编写的一本教材。全书以阅读训练为主线,按照话题及模块式结构分层次、多角度编写,成功运用了当今商务英语实际教学中的内容教学法(CBI)、任务教学法(TBI)及案例教学法(Case Study)等新颖先进的理念。
《商务英语阅读教程》目录

Unit 1 International Business 1

Text A The Scope of International Business 1

Text B International Trade 5

Case Study:SOHO,a Better Choice 9

国际商务文化知识小贴士——美国商务文化介绍 11

Unit 2 International Finance 13

Text A Visa Development in China 13

Text B International Banking 18

Case Study:Citigroup Regrets over Bond Coup 21

国际商务文化知识小贴士——英国商务文化介绍 23

Unit 3 Business Integrity 25

Text A The Insurance Industry:Reprehensible—Price-fixing,Bid-rigging and Undisclosed Payments in the Insurance Industry Appear to Be Rife 25

Text B The Leaky Corporation 28

Case Study:WorldCom's Dishonest Report 32

国际商务文化知识小贴士——经济诚信 34

Unit 4 Business Elite 36

Text A Alan Greenspan:the Most Powerful Guy 36

Text B From Dorm to Dell 41

Case Study:Lenovo?IBM? 44

国际商务文化知识小贴士——William H.Gates 46

Unit 5 E-Commerce 48

Text A Cyberpromotion:Communicating with Customer Online 48

Text B Why eBay Is Buying Skype 51

Case Study:Why You Ought to Sell Your Presents 56

国际商务文化知识小贴士——美国企业信息化及电子商务的发展与现状 57

Unit 6 Enterprise Management 59

Text A McDonald 59

Text B HP,Compaq Merger Fails to Rally US Tech Stocks 61

Case Study:Downsizing 64

国际商务文化知识小贴士——麦当劳的特许加盟和连锁经营模式 66

Unit 7 Business Strategies 69

Text A Chinese Business,Champ or Chump? 69

Text B Pepsi Gets Street Smart 73

Case Study:New United Motor Manufacturing,Inc 76

国际商务文化知识小贴士——商务谈判礼仪 78

Unit 8 Marketing and Promotion 81

Text A Prospect of Cyberpromotion 81

Text B Fast Fashion Shakes up American Retail 84

Case Study:Promotion Moves of Vans 88

国际商务文化知识小贴士——德国商务习俗 89

Unit 9 Security and Insurance 92

Text A Directors and Officers Insurance—the Price of Prominence 92

Text B China's Stock Market Reforms 97

Case Study:Bank of Tokyo-Mitsubishi Ltd 100

国际商务文化知识小贴士——道琼斯和纳斯达克介绍 102

Unit 10 Employment and Staffing 105

Text A Economic Downturn Gives Workers Opportunity to Try New Adventures 105

Text B The Three-step Interview Process 107

Case Study:Backing Top Athletes Fails to Lift Nike Stock 110

国际商务文化知识小贴士——加拿大商务习俗 112

Unit 11 Financial Accounting 114

Text A Microfinance—Small Sums,Big Issue 114

Text B Bookkeeping and Accounting 119

Case Study:Starbucks in China 122

国际商务文化知识小贴士——日本商务习俗 124

Unit 12 TraveI Industry 126

Text A China Ranks Fifth in World Tourism 126

Text B China's Golden Week:A Luxury El Dorado 128

Case Study:UNWTO and Microsoft to Boost Etourism for Development:Africa to Be Primary Target 131

国际商务文化知识小贴士——法国商务习俗 133

附录A 练习参考答案 135

参考文献 148

返回顶部