Unit 1 International Business 1
Text A The Scope of International Business 1
Text B International Trade 5
Case Study:SOHO,a Better Choice 9
国际商务文化知识小贴士——美国商务文化介绍 11
Unit 2 International Finance 13
Text A Visa Development in China 13
Text B International Banking 18
Case Study:Citigroup Regrets over Bond Coup 21
国际商务文化知识小贴士——英国商务文化介绍 23
Unit 3 Business Integrity 25
Text A The Insurance Industry:Reprehensible—Price-fixing,Bid-rigging and Undisclosed Payments in the Insurance Industry Appear to Be Rife 25
Text B The Leaky Corporation 28
Case Study:WorldCom's Dishonest Report 32
国际商务文化知识小贴士——经济诚信 34
Unit 4 Business Elite 36
Text A Alan Greenspan:the Most Powerful Guy 36
Text B From Dorm to Dell 41
Case Study:Lenovo?IBM? 44
国际商务文化知识小贴士——William H.Gates 46
Unit 5 E-Commerce 48
Text A Cyberpromotion:Communicating with Customer Online 48
Text B Why eBay Is Buying Skype 51
Case Study:Why You Ought to Sell Your Presents 56
国际商务文化知识小贴士——美国企业信息化及电子商务的发展与现状 57
Unit 6 Enterprise Management 59
Text A McDonald 59
Text B HP,Compaq Merger Fails to Rally US Tech Stocks 61
Case Study:Downsizing 64
国际商务文化知识小贴士——麦当劳的特许加盟和连锁经营模式 66
Unit 7 Business Strategies 69
Text A Chinese Business,Champ or Chump? 69
Text B Pepsi Gets Street Smart 73
Case Study:New United Motor Manufacturing,Inc 76
国际商务文化知识小贴士——商务谈判礼仪 78
Unit 8 Marketing and Promotion 81
Text A Prospect of Cyberpromotion 81
Text B Fast Fashion Shakes up American Retail 84
Case Study:Promotion Moves of Vans 88
国际商务文化知识小贴士——德国商务习俗 89
Unit 9 Security and Insurance 92
Text A Directors and Officers Insurance—the Price of Prominence 92
Text B China's Stock Market Reforms 97
Case Study:Bank of Tokyo-Mitsubishi Ltd 100
国际商务文化知识小贴士——道琼斯和纳斯达克介绍 102
Unit 10 Employment and Staffing 105
Text A Economic Downturn Gives Workers Opportunity to Try New Adventures 105
Text B The Three-step Interview Process 107
Case Study:Backing Top Athletes Fails to Lift Nike Stock 110
国际商务文化知识小贴士——加拿大商务习俗 112
Unit 11 Financial Accounting 114
Text A Microfinance—Small Sums,Big Issue 114
Text B Bookkeeping and Accounting 119
Case Study:Starbucks in China 122
国际商务文化知识小贴士——日本商务习俗 124
Unit 12 TraveI Industry 126
Text A China Ranks Fifth in World Tourism 126
Text B China's Golden Week:A Luxury El Dorado 128
Case Study:UNWTO and Microsoft to Boost Etourism for Development:Africa to Be Primary Target 131
国际商务文化知识小贴士——法国商务习俗 133
附录A 练习参考答案 135
参考文献 148