新编商务英语听力 4 教师用书PDF电子书下载

Unit 1 1

Part Ⅰ 2

A.Brokers 2

B.A Product Manager 3

Part Ⅱ 5

A.Relationships with Different Kinds of People 5

B.Relationships Between the Employees 6

Part Ⅲ 7

A.Accountant 7

B.How to Be a Successful Businessman 9

Part Ⅳ The World of Humor 10

Unit 2 13

Part Ⅰ 14

A.Contract Law and Warranty 14

B.Trademark,Patent and Agency Law 15

Part Ⅱ 17

A.Talking About The Contract 17

B.Court Orders Redress in Unfair Firing Case 19

Part Ⅲ 20

A.How to Claim Damages 20

B.Hire a Personal Lawyer 21

Part Ⅳ The World of Humor 23

Unit 3 25

Part Ⅰ 26

A.Partnership 26

B.Corporate Chains 27

Part Ⅱ 28

A.Join the NW Business Partnership 28

B.Creating a Winning Business Partnership 29

Part Ⅲ 31

A.Which One Is More Profitable? 31

B.Joint Venture 32

Part Ⅳ The World of Humor 34

Unit 4 35

Part Ⅰ 36

A.Corporations 36

B.Transnational Corporations 37

Part Ⅱ 39

A.Types of Business Organizations（Ⅰ） 39

B.Types of Business Organizations（Ⅱ） 41

Part Ⅲ 42

A.Business Practice 42

B.Workers'Role 44

Part Ⅳ The World of Humor 45

Unit 5 47

Part Ⅰ 48

A.Management 48

B.The Modern Corporation 50

Part Ⅱ 51

A.Expo Shows Mobile Tech 51

B.Alcatel Eyes Phone Stake 52

Part Ⅲ 53

A.U.S. Airlines to Offer Internet 53

B.The Need for a Strategic Plan 55

Part Ⅳ The World of Humor 57

Unit 6 59

Part Ⅰ 60

A.Information Technology 60

B.Panda Vows to Become No.1 Anti-virus Supplier 61

Part Ⅱ 62

A.IT Industry Burgeoning 62

B.Yahoo in Mainland Alliance 63

Part Ⅲ 64

A.The E-marketing 64

B.Information Needs 66

Part Ⅳ The World of Humor 67

Unit 7 69

Part Ⅰ 70

A.Marketing 70

B.Customer Service 71

Part Ⅱ 73

A.Marketing Approaches（Ⅰ） 73

B.Marketing Approaches（Ⅱ） 74

Part Ⅲ 76

A.Food Firm Taps Dairy Mart 76

B.lce Cream Profits Melt Away 78

Part Ⅳ The World of Humor 79

Unit 8 81

Part Ⅰ 82

A.Supply and Demand 82

B.Competition 83

Part Ⅱ 84

A.Convenience Stores Blooming 84

B.Hypermarkets Most Favored in Cities 85

Part Ⅲ 87

A.Le Meridien Plans 12 more hotels 87

B.Internal Business Analysis 88

Part Ⅳ The World of Humor 89

Test 1 91

Part Ⅰ 92

Part Ⅱ 93

Part Ⅲ 94

Part Ⅳ 96

Unit 9 97

Part Ⅰ 98

A.Other Financial Institutions 98

B.Bank Cuts NPLs as It Eyes IPO 99

Part Ⅱ 100

A.State Banks Eye Card Venture 100

B.Banking Group Set for Revamp 101

Part Ⅲ 102

A.Stablizing China's Economy 102

B.Finalizing a Plan 103

Part Ⅳ The World of Humor 104

Unit 10 107

Part Ⅰ 108

A.Seven Management Principles of Matsushita Group 108

B.Roles of General Managers 110

Part Ⅱ 112

A.Meeting Business Challenges at Microsoft 112

B.Meeting Business Challenges at Johnson&Johnson 114

Part Ⅲ 117

A.Green Cars 117

B.Environmental Protection 118

Part Ⅳ The World of Humor 120

Unit 11 123

Part Ⅰ 124

A.Understanding Cultural Differences 124

B.EuroDisney—A Case in Point 125

Part Ⅱ 127

A.The Globalization Paradox 127

B.Global Dress Codes 129

Part Ⅲ 131

A.Customs Etiquette and Protocol 131

B.Global Business and Local Cultures 134

Part Ⅳ The World of Humor 136

Unit 12 139

Part Ⅰ 140

A.Elements of the Marketplace 140

B.Cross-cultural Marketing 143

Part Ⅱ 144

A.Dell Computer Turns Customer Satisfaction into Profits（Ⅰ） 144

B.Dell Computer Turns Customer Satisfaction into Profits（Ⅱ） 146

Part Ⅲ 147

A.Swatch—A Successful Story 147

B.Personal Life Style and the Purchasing Process 149

Part Ⅳ The World of Humor 151

Unit 13 153

Part Ⅰ 154

A.Job hunting 154

B.Successful Job Interview 156

Part Ⅱ 158

A.Writing your Resume 158

B.Improving your Communicating Skills 160

Part Ⅲ 161

A.How to Avoid Getting Junk E-mail 161

B.Proper International E-mail Etiquette 163

Part Ⅳ The World of Humor 165

Unit 14 167

Part Ⅰ 168

A.E.C. Pulls Plug on China Bulbs 168

B.As E.U. Dims,Bulb Producers Shift West-ward 169

Part Ⅱ 170

A.Japan to Raise Tariffs Against Chinese Farm Goods 170

B.Japan Trade Spat to Expand 172

Part Ⅲ 173

A.Japan Trade Talks Are Under Way 173

B.Art Paper May Cost More 174

Part Ⅳ The World of Humor 176

Unit 15 179

Part Ⅰ 180

A.Despite Prior Setback,Coke to Sell New Tea 180

B.Ball Maker Turns yacht Builder 181

Part Ⅱ 183

A.Pawnshop Trade Boosted 183

B.Arabian Matchmakers:Flourishing Business 185

Part Ⅲ 186

A.Nuclear Plant Gone to Weeds 186

B.Domestic DVD Makers Urged to Pay Fees 188

Part Ⅳ The World of Humor 190

Test 2 193

Part Ⅰ 194

Part Ⅱ 195

Part Ⅲ 196

Part Ⅳ 198