新编商务英语听力 4 学生用书PDF电子书下载

Part Ⅰ 2

A.Brokers 2

B.A Product Manager 3

Part Ⅱ 4

A.Relationships with Different Kinds of People 4

B.Relationships Between the Employees 4

Part Ⅲ 5

A.Accountant 5

B.How to Be a Successful Businessman 6

Part Ⅳ The World of Humor 7

Unit 2 9

Part Ⅰ 10

A.Contract Law and Warranty 10

B.Trademark,Patent and Agency Law 11

Part Ⅱ 12

A.Talking About the Contract 12

B.Court Orders Redress in Unfair Firing Case 13

Part Ⅲ 14

A.How to Claim Damages 14

B.Hire a Personal Lawyer 15

Part Ⅳ The World of Humor 16

Unit 3 17

Part Ⅰ 18

A.Partnership 18

B.Corporate Chains 19

Part Ⅱ 20

A.Join the NW Business Partnership 20

B.Creating a Winning Business Partnership 21

Part Ⅲ 22

A.Which One Is More Profitable? 22

B.Joint Venture 23

Part Ⅳ The World of Humor 23

Unit 4 25

Part Ⅰ 26

A.Corporations 26

B.Transnational Corporations 26

Part Ⅱ 27

A.Types of Business Organizations（Ⅰ） 28

B.Types of Business Organizations（Ⅱ） 28

Part Ⅲ 29

A.Business Practice 29

B.Workers'Role 30

Part Ⅳ The World of Humor 31

Unit 5 33

Part Ⅰ 34

A.Management 34

B.The Modern Corporation 35

Part Ⅱ 36

A.Expo Shows Mobile Tech 36

B.Alcatel Eyes Phone Stake 37

Part Ⅲ 38

A.U.S.Airlines to Offer Internet 38

B.The Need for a Strategic Plan 39

Part Ⅳ The World of Humor 40

Unit 6 41

Part Ⅰ 42

A.Information Technology 42

B.Panda Vows to Become No.1 Anti-virus Supplier 43

Part Ⅱ 43

A.IT Industry Burgeoning 44

B.Yahoo in Mainland Alliance 44

Part Ⅲ 45

A.The E-marketing 46

B.Information Needs 46

Part Ⅳ The World of Humor 47

Unit 7 49

Part Ⅰ 50

A.Marketing 50

B.Customer Service 51

Part Ⅱ 52

A.Marketing Approaches（Ⅰ） 52

B.Marketing Approaches（Ⅱ） 53

Part Ⅲ 54

A.Food Firm Taps Dairy Mart 54

B.Ice Cream Profits Melt Away 55

Part Ⅳ The World of Humor 55

Unit 8 57

Part Ⅰ 58

A.Supply and Demand 58

B.Competition 59

Part Ⅱ 60

A.Convenience Stores Blooming 60

B.Hypermarkets Most Favored in Cities 61

Part Ⅲ 61

A.Le Meridien Plans 12 more hotels 62

B.Internal Business Analysis 62

Part Ⅳ The World of Humor 63

Test 1 65

Part Ⅰ 66

Part Ⅱ 67

Part Ⅲ 67

Part Ⅳ 68

Unit 9 69

Part Ⅰ 70

A.Other Financial Institutions 70

B.Bank Cuts NPLs as It Eyes IPO 71

Part Ⅱ 72

A.State Banks Eye Card Venture 72

B.Banking Group Set for Revamp 73

Part Ⅲ 74

A.Stablizing China's Economy 74

B.Finalizing a Plan 75

Part Ⅳ The World of Humor 76

Unit 10 77

Part Ⅰ 78

A.Seven Management Principles of Matsushita Group 79

B.Roles of General Managers 80

Part Ⅱ 81

A.Meeting Business Challenges at Microsoft 82

B.Meeting Business Challenges at Johnson&Johnson 83

Part Ⅲ 84

A.Green Cars 85

B.Environmental Protection 86

Part Ⅳ The World of Humor 87

Unit 11 89

Part Ⅰ 90

A.Understanding Cultural Differences 90

B.EuroDisney—A Case in Point 91

Part Ⅱ 92

A.The Globalization Paradox 93

B.Global Dress Codes 94

Part Ⅲ 95

A.Customs,Etiquette and Protocol 96

B.Global Business and Local Cultures 96

Part Ⅳ The World of Humor 97

Unit 12 99

Part Ⅰ 100

A.Elements of the Marketplace 101

B.Cross-cultural Marketing 102

Part Ⅱ 102

A.Dell Computer Turns Customer Satisfaction into Profits（Ⅰ） 103

B.Dell Computer Turns Customer Satisfaction into Profits（Ⅱ） 104

Part Ⅲ 105

A.Swatch—A Successful Story 106

B.Personal Life Style and the Purchasing Process 107

Part Ⅳ The World of Humor 108

Unit 13 109

Part Ⅰ 110

A.Job Hunting 110

B.Successful Job Interview 111

Part Ⅱ 112

A.Writing your Resume 113

B.Improving your Communicating Skills 114

Part Ⅲ 114

A.How to Avoid Getting Junk E-mail 115

B.Proper International E-mail Etiquette 115

Part Ⅳ The World of Humor 117

Unit 14 119

Part Ⅰ 120

A.E.C. Pulls Plug on China Bulbs 120

B.As E.U. Dims,Bulb Producers Shift West-ward 121

Part Ⅱ 122

A.Japan to Raise Tariffs Against Chinese Farm Goods 122

B.Japan Trade Spat to Expand 123

Part Ⅲ 124

A.Japan Trade Talks Are Under Way 124

B.Art Paper May Cost More 125

Part Ⅳ The World of Humor 125

Unit 15 127

PartⅠ 127

A.Despite Prior Setback,Coke to Sell New Tea 128

B.Ball Maker Turns yacht Builder 129

Part Ⅱ 130

A.Pawnshop Trade Boosted 131

B.Arabian Matchmakers:Flourishing Business 131

Part Ⅲ 132

A.Nuclear Plant Gone to Weeds 133

B.Domestic DVD Makers Urged to Pay Fees 133

Part Ⅳ The World of Humor 134

Test 2 137

Part Ⅰ 138

Part Ⅱ 139

Part Ⅲ 139

Part Ⅳ 140

Words List 141