Part Ⅰ 2
A.Brokers 2
B.A Product Manager 3
Part Ⅱ 4
A.Relationships with Different Kinds of People 4
B.Relationships Between the Employees 4
Part Ⅲ 5
A.Accountant 5
B.How to Be a Successful Businessman 6
Part Ⅳ The World of Humor 7
Unit 2 9
Part Ⅰ 10
A.Contract Law and Warranty 10
B.Trademark,Patent and Agency Law 11
Part Ⅱ 12
A.Talking About the Contract 12
B.Court Orders Redress in Unfair Firing Case 13
Part Ⅲ 14
A.How to Claim Damages 14
B.Hire a Personal Lawyer 15
Part Ⅳ The World of Humor 16
Unit 3 17
Part Ⅰ 18
A.Partnership 18
B.Corporate Chains 19
Part Ⅱ 20
A.Join the NW Business Partnership 20
B.Creating a Winning Business Partnership 21
Part Ⅲ 22
A.Which One Is More Profitable? 22
B.Joint Venture 23
Part Ⅳ The World of Humor 23
Unit 4 25
Part Ⅰ 26
A.Corporations 26
B.Transnational Corporations 26
Part Ⅱ 27
A.Types of Business Organizations（Ⅰ） 28
B.Types of Business Organizations（Ⅱ） 28
Part Ⅲ 29
A.Business Practice 29
B.Workers'Role 30
Part Ⅳ The World of Humor 31
Unit 5 33
Part Ⅰ 34
A.Management 34
B.The Modern Corporation 35
Part Ⅱ 36
A.Expo Shows Mobile Tech 36
B.Alcatel Eyes Phone Stake 37
Part Ⅲ 38
A.U.S.Airlines to Offer Internet 38
B.The Need for a Strategic Plan 39
Part Ⅳ The World of Humor 40
Unit 6 41
Part Ⅰ 42
A.Information Technology 42
B.Panda Vows to Become No.1 Anti-virus Supplier 43
Part Ⅱ 43
A.IT Industry Burgeoning 44
B.Yahoo in Mainland Alliance 44
Part Ⅲ 45
A.The E-marketing 46
B.Information Needs 46
Part Ⅳ The World of Humor 47
Unit 7 49
Part Ⅰ 50
A.Marketing 50
B.Customer Service 51
Part Ⅱ 52
A.Marketing Approaches（Ⅰ） 52
B.Marketing Approaches（Ⅱ） 53
Part Ⅲ 54
A.Food Firm Taps Dairy Mart 54
B.Ice Cream Profits Melt Away 55
Part Ⅳ The World of Humor 55
Unit 8 57
Part Ⅰ 58
A.Supply and Demand 58
B.Competition 59
Part Ⅱ 60
A.Convenience Stores Blooming 60
B.Hypermarkets Most Favored in Cities 61
Part Ⅲ 61
A.Le Meridien Plans 12 more hotels 62
B.Internal Business Analysis 62
Part Ⅳ The World of Humor 63
Test 1 65
Part Ⅰ 66
Part Ⅱ 67
Part Ⅲ 67
Part Ⅳ 68
Unit 9 69
Part Ⅰ 70
A.Other Financial Institutions 70
B.Bank Cuts NPLs as It Eyes IPO 71
Part Ⅱ 72
A.State Banks Eye Card Venture 72
B.Banking Group Set for Revamp 73
Part Ⅲ 74
A.Stablizing China's Economy 74
B.Finalizing a Plan 75
Part Ⅳ The World of Humor 76
Unit 10 77
Part Ⅰ 78
A.Seven Management Principles of Matsushita Group 79
B.Roles of General Managers 80
Part Ⅱ 81
A.Meeting Business Challenges at Microsoft 82
B.Meeting Business Challenges at Johnson&Johnson 83
Part Ⅲ 84
A.Green Cars 85
B.Environmental Protection 86
Part Ⅳ The World of Humor 87
Unit 11 89
Part Ⅰ 90
A.Understanding Cultural Differences 90
B.EuroDisney—A Case in Point 91
Part Ⅱ 92
A.The Globalization Paradox 93
B.Global Dress Codes 94
Part Ⅲ 95
A.Customs,Etiquette and Protocol 96
B.Global Business and Local Cultures 96
Part Ⅳ The World of Humor 97
Unit 12 99
Part Ⅰ 100
A.Elements of the Marketplace 101
B.Cross-cultural Marketing 102
Part Ⅱ 102
A.Dell Computer Turns Customer Satisfaction into Profits（Ⅰ） 103
B.Dell Computer Turns Customer Satisfaction into Profits（Ⅱ） 104
Part Ⅲ 105
A.Swatch—A Successful Story 106
B.Personal Life Style and the Purchasing Process 107
Part Ⅳ The World of Humor 108
Unit 13 109
Part Ⅰ 110
A.Job Hunting 110
B.Successful Job Interview 111
Part Ⅱ 112
A.Writing your Resume 113
B.Improving your Communicating Skills 114
Part Ⅲ 114
A.How to Avoid Getting Junk E-mail 115
B.Proper International E-mail Etiquette 115
Part Ⅳ The World of Humor 117
Unit 14 119
Part Ⅰ 120
A.E.C. Pulls Plug on China Bulbs 120
B.As E.U. Dims,Bulb Producers Shift West-ward 121
Part Ⅱ 122
A.Japan to Raise Tariffs Against Chinese Farm Goods 122
B.Japan Trade Spat to Expand 123
Part Ⅲ 124
A.Japan Trade Talks Are Under Way 124
B.Art Paper May Cost More 125
Part Ⅳ The World of Humor 125
Unit 15 127
PartⅠ 127
A.Despite Prior Setback,Coke to Sell New Tea 128
B.Ball Maker Turns yacht Builder 129
Part Ⅱ 130
A.Pawnshop Trade Boosted 131
B.Arabian Matchmakers:Flourishing Business 131
Part Ⅲ 132
A.Nuclear Plant Gone to Weeds 133
B.Domestic DVD Makers Urged to Pay Fees 133
Part Ⅳ The World of Humor 134
Test 2 137
Part Ⅰ 138
Part Ⅱ 139
Part Ⅲ 139
Part Ⅳ 140
Words List 141