紫色血液 英汉对照PDF电子书下载

Purple Blood 2

紫色血液 3

The Rules of the Game Theory 12

博弈论的游戏规则 13

The Potential of a Superstar Salesperson 22

超级明星销售员的潜能 23

The Psychological Quality of a Superstar Salesperson 32

超级明星销售员的心理素质 33

Psychology Value in the Workplace 42

工作场所的心理价值 43

The Psychological Intervention in Business Coaching 54

商务培训中的心理干预 55

The Psychology and Habits of Successful Investors 64

成功投资者的心理与习惯 65

Getting the Right Message Across 76

传递正确的信息 77

Hardships and Joy Experienced in Starting Business 86

创业的艰辛与快乐 87

Wal-Mart’s Incursions 96

沃尔玛的入侵 97

Think like a VC，Act like an Entrepreneur 106

像投机资本家一样思考，像企业家一样行动 107

Pricing and the Psychology of Consumption 116

定价与消费心理 117

Understanding Psychological Profiles of Entrepreneurs 128

理解企业家的心理档案 129

Women in Business Don’t Cry 138

工作中的女人不流泪 139

The Effects of Music in a Retail Setting 148

零售卖场的音乐效果 149

The Customer Is King 158

顾客就是上帝 159

The Psychology of Commercial Advertisement 168

商业广告心理 169

Riddance to the Imperial CEO 178

摆脱独断专行的首席执行官 179

Down-Economy Spending Habits of the Rich 188

富人在经济下滑期的消费习惯 189

The Growing Frustration of eBay Sellers 198

易趣卖家与日俱增的挫折感 199

Tapping the Power of Analogy 208

利用类比推理的威慑力 209

Keeping a Business Alive during a Divorce 218

离婚期间保持企业的活力 219

Women Face Disadvantages in Their Working Lives 228

女性职业生涯中的劣势 229

AIC’s Integrative Thinking Philosophy 238

AIC的整合性思维哲学 239

EQ Is the Essential Element in Business Success 250

情商是商业成功的主要元素 251

Belief in the Ill-fated Lehman Shattered 262

信念随命运多舛的雷曼崩溃 263

Merger Mania 272

并购风波 273

Managing the Customer Experience 282

管理消费者体验 283

Finding Freedom at Work 292

寻觅工作自由 293

Resisting Temptation 304

远离诱惑 305