财经英语 基础篇 学生用书PDF电子书下载

Unit 1 Economics 1

Passage A Introduction to Western Economics 1

Writing Focus：Writing a Business Proposal 5

Reading Focus：Previewing 6

Passage B Economic Policies Are Diverging in the Developed World As Deflation Looms 7

Passage C We Can Control Risks Facing the Economy，Says China＇s President Xi Jinping 10

Unit 2 Introduction to Management 13

Passage A The Functional Approach to Management 13

Writing Focus：Memo 17

Reading Focus：Highlighting What Matters When Reading 18

Passage B Leadership and Management：What Is the Difference？ 20

Passage C How Leaders Emerge during Challenging Times 24

Unit 3 Money and Banking 29

Passage A Money 29

Writing Focus：Letters of Job Application 33

Reading Focus：Scanning 35

Passage B The Federal Reserve System in U.S 37

Passage C Barclays Bank 41

Unit 4 Securities 47

Passage A Bonds Basics 47

Writing Focus：Short Business Report 51

Reading Focus：Understanding the Main Idea 53

Passage B Stocks Basics 55

Passage C Key Features of Hershey 59

Unit 5 Accounting 63

Passage A Accounting：An Information System 63

Writing Focus：Graphic Writing 66

Reading Focus：Newspapers and Headlines 67

Passage B Opportunity Cost 69

Passage C Emerging-market Corporate Debt 72

Unit 6 International Trade 76

Passage A Overview of International Trade 76

Writing Focus：Writing Effective Emails-Getting People to Read and Act on Your Message 80

Reading Focus：Facts and Opinions 83

Passage B Trade Barriers Basics 84

Passage C Tearing Down Barriers to Green Trade 88

Unit 7 Human Resources Management 92

Passage A Brief Introduction to Human Resources Management 92

Writing Focus：Meeting Agenda 96

Reading Focus：Distinguishing Topic from Main Idea 97

Passage B Employers：Golden Rules Are to Listen and Measure 99

Passage C War for Talent-Money Is Not Everything As Big Brands Rely on Their Reputations 103

Unit 8 BuSiness Etiquette 106

Passage A Etiquette and Business Etiquette 106

Writing Focus：Press Release 110

Reading Focus：Grasp Information 112

Passage B Welcoming Gestures 113

Passage C The Etiquette of Working Life 117