书展会展实务英语PDF电子书下载

Part Ⅰ Planning Conferences and Events 3

Unit 1 A Brief Introduction to the MICE Industry 3

Text A 3

Text B 10

Communicative Skills 16

Unit 2 Careers in the MICE Industry 20

Text A 20

Text B 27

Communicative Skills 33

Unit 3 Meeting Planning 39

Text A 39

Text B 46

Communicative Skills 52

Unit 4 Choose a Venue 58

Text A 58

Text B 65

Communicative Skills 71

Unit 5 Contracts in the MICE Industry 76

Text A 76

Text B 82

Communicative Skills 88

Unit 6 Conference and Event Marketing 95

Text A 95

Text B 102

Communicative Skills 107

Unit 7 Registration 112

Text A 112

Text B 118

Communicative Skills 124

Unit 8 Room Block Management 128

Text A 128

Text B 134

Communicative Skills 140

Unit 9 Risk Management 144

Text A 144

Text B 150

Communicative Skills 158

Part Ⅱ Exhibiting at a Trade Show 165

Unit 10 Background of Trade Shows 165

Text A 165

Text B 171

Communicative Skills 176

Unit 11 Choose a Trade Show 182

Text A 182

Text B 187

Communicative Skills 193

Unit 12 Pre-show Marketing 197

Text A 197

Text B 203

Communicative Skills 208

Unit 13 Move to the Exhibition 212

Text A 212

Text B 218

Communicative Skills 222

Unit 14 Post-show Activities 227

Text A 227

Text B 233

Communicative Skills 238

Unit 15 Cultural Aspects in Business Communication 242

Text A 242

Text B 249

Communicative Skills 254

Keys to Exercises 259

参考译文 314

附录一 课后生词表 363

附录二 会展行业常用术语资源 374

附录三 会议产业理事会提供的专业词汇表（示例） 375

附录四 主要会展行业组织网站 377

参考文献 378