商务跨文化交际 第2版PDF电子书下载

Chapter 1 General Introduction 1

Section 1 2

Section 2 7

Section 3 9

Section 4 10

Chapter 2 Titles and Business Cards 13

Section 1 14

Section 2 17

Section 3 21

Section 4 22

Chapter 3 Visiting and Entertaining 24

Section 1 25

Section 2 29

Section 3 31

Section 4 32

Chapter 4 Non-verbal Communication 34

Section 1 35

Section 2 40

Section 3 42

Section 4 44

Chapter 5 Culture Shock 47

Section 1 48

Section 2 55

Section 3 57

Section 4 59

Chapter 6 Between Men and Women 62

Section 1 63

Section 2 70

Section 3 73

Section 4 76

Chapter 7 At Negotiation Table 78

Section 1 79

Section 2 82

Section 3 87

Section 4 89

Chapter 8 To Be or Not to Be International 90

Section 1 92

Section 2 97

Section 3 100

Section 4 101

Chapter 9 Harmony or Confliction 103

Section 1 105

Section 2 108

Section 3 110

Section 4 114

Chapter 10 Global Marketing 115

Section 1 116

Section 2 119

Section 3 122

Section 4 124