普通高等教育“动画与数字媒体专业”规划教材 数字媒体专业英语PDF电子书下载

Chapter 1 Industry Background 3

UNIT 1 Digital Contemporary Life 3

Text A Disney Buys Pixar 3

Text B Chinese Make Big Push into Animation 9

Text C WeChat：The Chinese Chat App Stealing Weibo's Thunder 12

Reading Material 7 Lessons You Can Learn from Shooting with a Camera Phone 15

UNIT 2 The Rise of Digital Media Industry 19

Text A Digital Art in China 19

Reading Material Wall Street Has Made Hillary Clinton a Millionaire 22

Chapter 2 Art Background 27

UNIT 3 Dadaism 27

Text A Dadaism 27

Reading Material Duchamp 31

UNIT 4 Pop Art 34

Text A Pop Art Pioneer Richard Hamilton Dies at the Age of 89 34

Text B Restless Genius：Pablo Picasso 37

Text C Andy Warhol and the Can That Sold the World by Gary Indiana 40

Reading Material“My Mind Split Open”：Andy Warhol's Exploding Plastic Inevitable 44

UNIT 5 Montage 47

Text A Montage（filmmaking） 47

Reading Material Taxi Driver（1976） 51

Reading Material Avatar 3D Film Employs Cutting Edge Visual Effects 54

Chapter 3 Technical Elements 61

UNIT 6 Overview Of Computer 61

Text A Evolution of Computer 61

Reading Material Who Invented the Computer？ 68

UNIT 7 Multimedia Computer Technology 72

Text A Windows Media Player 12 72

Text B Adobe Fast Facts 77

Text C Adobe Character Animator 80

Reading Material We Had No Idea 84

UNIT 8 Computer Graphics 87

Text A Apple's First Macintosh Turns 25 87

Text B How Mandelbrot's Fractals Changed the World 90

Reading Material Listening to Geometry 93

Reading Material The Backbone of Fractals：Feedback and the Iterator 95

Chapter 4 Professional Outlook 99

UNIT 9 Vi rtual Reality 99

Text A Building a Digital Museum 99

Text B 5 Ways Virtual Reality Will Change Education 102

Text C Don't Compare Virtual Reality to the Smartphone 107

Reading Material“China's Google”Baidu is Making Smart Glasses 110

UNIT 10 Augmented Reality 112

Text A 7 Ways Augmented Reality Will Improve Your Life 112

Text B Can Augmented Reality Help Save the Print Publishing Industry？ 117

Text C（geolocation＋augmented reality＋QR codes）Libraries 120

Reading Material GPS App Keeps Drivers'Eyes on the Road 123

UNIT 11 New Media Advertisement 126

Text A Mobile Advertising Is Soaring While Newspapers Continue Their Inexorable Decline 126

Text B 8 Reasons to Join the Digital Media and Advertising Industry 129

Reading Material What is Digital Media？ 132

UNIT 12 Ul 135

Text A Realism in UI Design 135

Text B Experience vs Function—a Beautiful UI is Not Always the Best UI 139

Reading Material Eye-Catching Mobile App Interfaces with Sleek Gradient Effect 142

UNIT 13 Web Design 151

Text A Design Trend：Ghost Buttons in Website Design 151

Text B How To Create a Web Design Style Guide 156

Reading Material 11 Web Design Trends for 2016 164

UNIT 14 Information Design 171

Text A What Is Information Design？ 171

Text B Physical，Cognitive，and Affective：A Three-part Framework for Information Design 176

Reading Material Audible Information Design in the New York City Subway System：A Case Study 180

UNIT 15 Architectural Animation 184

Text A Making of Phoenix 8 Vieques House Animation 184

Reading Material Architecture Software 197

UNIT 16 Visual Communication 200

Text A Type Basics 200

Reading Material Style Tiles and How They Work 205

UNIT 17 0nline Game 211

Text A Angry Wingless Birds are Taking Over 211

Reading Material Apple Buys Star Wars Tech Firm Faceshift to up Its VR Game 219

Reading Material Microsoft Pays$2.5bn for Minecraft Maker Mojang 220

参考文献 224