商务英语函电教程PDF电子书下载

Unit One Basic Knowledge of Business Letter Writing（商务函电写作基础知识） 1

General View 1

Specimen letters 7

Guidelines for Writing 12

Vocabulary 16

Useful Expressions 17

Exercises 18

Unit Two Establishing Business Relations（建立贸易关系） 19

General View 19

Guidelines for Writing 20

Specimen Letters 20

Useful Expressions 29

Exercises 30

Unit Three Enquiries and Replies（询价及回复） 33

General View 33

Guidelines for Writing 33

Specimen Letters 35

Useful Expressions 44

Exercises 45

Unit Four Offers and Counter-offers（报盘与还盘） 48

General View 48

Guidelines for Writing 49

Specimen Letters 50

Useful Expressions 62

Exercises 63

Unit Five Sales Promotion（促销） 65

General View 65

Guidelines for Writing 65

Specimen Letters 67

Useful Expressions 73

Exercises 75

Unit Six Orders and Acknowledgements（订单与接受） 77

General View 77

Guidelines for Writing 78

Specimen Letters 78

Useful Expressions 88

Exercises 89

Unit Seven Sales Confirmations（销售确认书） 91

General View 91

Guidelines for Writing 91

Specimens 93

Useful Expressions 102

Exercises 105

Unit Eight Terms of Payment（支付） 109

General View 109

Specimens 112

Guidelines for Writing 113

Useful Expressions 129

Exercises 130

Unit Nine Packing（包装） 133

General View 133

Guidelines for Writing 135

Specimen Letters 136

Useful Expressions 154

Exercises 157

Unit Ten Transportation（运输） 160

General View 160

Guidelines forWriting 162

Specimen Letters 164

Useful Expressions 176

Exercises 177

Unit Eleven Insurance（保险） 180

General View 180

Guidelines for Writing 181

Specimen Letters 183

Useful Expressions 195

Exercises 196

Unit Twelve Complaints,Claims and Adjustments（申诉、索赔、理赔） 199

General View 199

Guidelines for Writing 200

Specimen Letters 200

Useful Expressions 212

Exercises 214

Unit Thirteen Agency（代理） 217

General View 217

Guidelines for Writing 219

Specimens 219

Useful Expressions 226

Exercises 227

Unit Fourteen Bidding（投标） 229

General View 229

Guidelines for Writing 231

Specimens 233

Useful Expressions 243

Exercises 244

Selective Reading 246

Unit Fifteen Electronic Correspondence（电子函电邮件） 250

General View 250

Guidelines for Writing 252

Specimens 252

Useful Expressions 258

Exercises 258

Key to the Exercises（单元练习答案） 260

Reference Books（参考文献） 278