商务英语函电与合同PDF电子书下载

Unit 1 商务信函写作概览 1

1.1 The Principles for Effective Writing 1

1.2 The Style and Tone of Business Letter Writing 7

1.3 Preparation before Writing 8

1.4 Writing Naturally and Sincerely 9

Unit 2 商务信函的结构与格式 15

2.1 Principal Parts 15

2.2 Optional Elements 18

2.3 Styles of a Business Letter 19

2.4 Spacing,Margin and Envelop Addressing 23

Unit 3 与对方建立商务关系 29

3.1 Introduction 29

3.2 Letter Samples 30

Unit 4 询购 42

4.1 Introduction 42

4.2 Letter Samples 43

Unit 5 报盘与还盘 53

5.1 Quotations and Offers 53

5 2 Counter Offers 59

Unit 6 订购与确认 71

6.1 Introduction 71

6.2 Letter Samples 72

Unit 7 信用证付款 86

7.1 Introduction 86

7.2 Letter Samples 87

Unit 8 其他付款方式 99

8.1 Introduction of Other Methods of Payment 99

8.2 Writing for Other Methods of Payment 100

8.3 Letter Samples 100

Unit 9 催款函 112

9.1 Introduction 112

9.2 Letter Samples 115

Unit 10 包装 126

10.1 Introduction 126

10.2 Letter Samples 127

Unit 11 装运 136

11.1 Introduction 136

11.2 Letter samples 137

Unit 12 保险 148

12.1 Introduction 148

12.2 Letter Samples 149

Unit 13 投诉与索赔 160

13.1 Introduction 160

13.2 Letter Samples 161

Unit 14 代理 174

14.1 Introduction 174

14.2 Letter Samples 175

Unit 15 合同 188

15.1 Types of Business Contracts 188

15.2 Components of a Business Contract 190

15.3 Language and Stylistics Features 190

15.4 Layout 193

15.5 Writing Steps 193

Appendix A 实用国际贸易缩略语 212

Appendix B 《2010年国际贸易术语解释通则》及相关文件中的实用表达 218

Appendix C 新旧文体比较 231

参考文献 234