Unit 1 商务信函写作概览 1
1.1 The Principles for Effective Writing 1
1.2 The Style and Tone of Business Letter Writing 7
1.3 Preparation before Writing 8
1.4 Writing Naturally and Sincerely 9
Unit 2 商务信函的结构与格式 15
2.1 Principal Parts 15
2.2 Optional Elements 18
2.3 Styles of a Business Letter 19
2.4 Spacing,Margin and Envelop Addressing 23
Unit 3 与对方建立商务关系 29
3.1 Introduction 29
3.2 Letter Samples 30
Unit 4 询购 42
4.1 Introduction 42
4.2 Letter Samples 43
Unit 5 报盘与还盘 53
5.1 Quotations and Offers 53
5 2 Counter Offers 59
Unit 6 订购与确认 71
6.1 Introduction 71
6.2 Letter Samples 72
Unit 7 信用证付款 86
7.1 Introduction 86
7.2 Letter Samples 87
Unit 8 其他付款方式 99
8.1 Introduction of Other Methods of Payment 99
8.2 Writing for Other Methods of Payment 100
8.3 Letter Samples 100
Unit 9 催款函 112
9.1 Introduction 112
9.2 Letter Samples 115
Unit 10 包装 126
10.1 Introduction 126
10.2 Letter Samples 127
Unit 11 装运 136
11.1 Introduction 136
11.2 Letter samples 137
Unit 12 保险 148
12.1 Introduction 148
12.2 Letter Samples 149
Unit 13 投诉与索赔 160
13.1 Introduction 160
13.2 Letter Samples 161
Unit 14 代理 174
14.1 Introduction 174
14.2 Letter Samples 175
Unit 15 合同 188
15.1 Types of Business Contracts 188
15.2 Components of a Business Contract 190
15.3 Language and Stylistics Features 190
15.4 Layout 193
15.5 Writing Steps 193
Appendix A 实用国际贸易缩略语 212
Appendix B 《2010年国际贸易术语解释通则》及相关文件中的实用表达 218
Appendix C 新旧文体比较 231
参考文献 234