新媒体商务英语阅读PDF电子书下载

Unit 1 Workplace Technology 1

TEXT Do More with Less in the Efficient Workplace 1

FURTHER READING Best Ways Firms Can Ride BYOD Technology Wave 5

SELF-STUDY The Importance of Technology in Modern Workplaces 8

Unit 2 APP Payment 11

TEXT Paying by Smart Watch？That'll Do Nicely 11

FURTHER READING Does“Pay by App”’Mean an End to Shopping Queues？ 18

SELF-STUDY The Benefits of Scrapping Cash 24

Unit 3 The Banking Sector 27

TEXT Who Needs Banks,Anyway？ 27

FURTHER READING Five Ways Banks Use Big Data Analytics to Win Back Customer Confidence 33

SELF-STUDY Commerzbank Plans to Cut 9,600 Jobs 37

Unit 4 Frauds and Cyber-hacking 41

TEXT Could You Be Sending Your Firm's Cash to Fraudsters？ 41

FURTHER READING If Financial Systems Were Hacked 47

SELF-STUDY Cyber Security Is Quickly Becoming a Small Business Priority 51

Unit 5 Business Management 55

TEXT Happy Workplaces Help Companies Perform Better 55

FURTHER READING Five Things Successful Business Owners Do Differently 62

SELF-STUDY Keeping Itunder Your Hat 64

Unit 6 Recruitment 67

TEXT Booby-trapped Breakfasts Are a Rotten Way to Choose Staff 67

FURTHER READING Technology Transforms Big Four Hiring Practices 74

SELF-STUDY Firms Seek Quality Experts in Business Intelligence 77

Unit 7 Startups 81

TEXT The Rise of the Student Entrepreneurs 81

FURTHER READING How Tech Startups Can Compete in a Crowded Market 88

SELF-STUDY Common Misconceptions Startup Founders Have about Employee Management 92

Unit 8 Family Businesses 97

TEXT The Wallenberg Group:A Nordic Pyramid 97

FURTHER READING Three Ways to Address Conflict When Passing Down a Family Business 104

SELF-STUDY The Day after:Moving Forward after Selling a Family Business 107

Unit 9 Millennials 111

TEXT Everything We Think We Know about Millennials and Money May Be Wrong 111

FURTHER READING Don't Worry—Millennials Are Going to Start Growing Up Soon 118

SELF-STUDY Three Critical Tips for Millennials Entering the Workforce 121

Unit 10 Business Women 125

TEXT How Moving Home Led to a Multi-million-pound Popcorn Firm 125

FURTHER READING How One Woman Overcame Tragedy and Made Millions 131

SELF-STUDY Business Women Differ from Business Men in Style,Not Skill 136

Unit 11 Restructuring and Expansion 141

TEXT Successes and Failures 141

FURTHER READING Exporting Firms in Region Are Now Dancing to a Latin Beat 148

SELF-STUDY Seven Ways to Expand:From Local to Global 151

Unit 12 Holiday Sales 155

TEXT America to Spend Almost $800 Billion on Holiday Shopping 155

FURTHER READING Why Online Shopping Will Break a Record This Year 161

SELF-STUDY Black Friday?This Year,It's More Like Black November 164

Unit 13 Opportunities Online 167

TEXT This Russian Retailer Proves Why Personalization Is Key for E-commerce Companies 167

FURTHER READING How the Internet Is Reinventing the Christmas Commercial 174

SELF-STUDY Top Five Ways Consumer Shopping Habits Have Changed Since 2003 180

Unit 14 Recipefor Success 183

TEXT The Recipe for Success in the Restaurant Trade 183

FURTHER READING A Man for All Seasons—How Issy Sharp Built His Hotel Chain 190

SELF-STUDY Not a Far-fetched Idea:How One Man Built a $1.5bn Fashion Business 194

Unit 15 Sustainability 197

TEXT Sustainability the Key to Long-term Corporate Health 197

FURTHER READING Like It or Not,Sustainability Is Now Core to Your Business 205

SELF-STUDY Sustainability,Defined? 209

Unit 16 Corporate Social Responsibility 213

TEXT What Is Corporate Social Responsibility? 213

FURTHER READING The New“Rules of the Game”:Balancing Profits and Social Responsibility in the 21st Century 220

SELF-STUDY Five Key Social Responsibility Risks Retailers/Wholesalers Must Manage 223

GLOSSARY 227