消费经济学 英文版PDF电子书下载

Chapter 1 Introduction 1

Section 1 The Meaning and Classification of Human Consumption 2

Section 2 The Theoretical Framework and the Object of Study in Economics of Consumption 13

Section 3 Application of Consumer Economics in China 18

Section 4 China Starts to Enter the Consumer Economy Era 20

Section 5 Research Methods of Consumer Economics 23

Chapter 2 Consumer Economic History and the Evolution of Consumption Theory 25

Section 1 Human Consumption Law 25

Section 2 Consumption and Population and Land 28

Section 3 Chinese and Western Consumption Theory 29

Section 4 Consumption Theory in Economic Sociology 38

Section 5 Marx Consumption Theory 42

Section 6 Deng Xiaoping's Consumption Idea 44

Chapter 3 Consumption Chain 47

Section 1 Consumption and Consumption Chain 48

Section 2 Micro Consumption Chain 50

Section 3 Macro Consumption Chain 52

Section 4 Consumption Chain and Marketing Method 58

Section 5 Sustainable Consumption 61

Chapter 4 Productivity in Consumer Society 67

Section 1 Constitution of Productivity in Consumer Society 67

Section 2 Productivity in Consumer Society and Productive Relations 69

Section 3 Classification of Productivity in Consumer Society 70

Section 4 Element Analysis of the Narrow Sense of Productivity in Consumer Society 73

Section 5 Element Analysis of the Broad Sense of Productivity in Consumer Society 78

Chapter 5 Consumption Need and Consumption Demand 83

Section 1 Meaning and Characteristic of Consumption Need 84

Section 2 Development Trend of Consumption Need 88

Section 3 Meaning and Category of Consumption Demand 92

Section 4 Relation between and Function of Consumption Demand and Economic Growth 96

Section 5 Influence Factor and Change Trend of Consumption Demand 98

Chapter 6 Consumption Structure 107

Section 1 Meaning and Influence Factors of Consumption Structure 108

Section 2 Change and Tendency of Consumption Structure in China 113

Section 3 Consumption Structure Rationalization 119

Section 4 Consumption Structure and Industrial Structure 126

Chapter 7 Consumption Pattern 133

Section 1 Meaning and Influence Factors of Consumption Patterns 133

Section 2 Change and Development Tendency of Consumption Patterns 139

Section 3 Individual Living Consumption and Group Living Consumption 143

Section 4 Non-market Living Consumption and Market Living Consumption 147

Section 5 Establishing Civilized,Healthy and Scientific Consumption Pattern 150

Chapter 8 Consumer Market 155

Section 1 Meaning and Feature of Consumer Market 155

Section 2 Position and Type of Consumer Market 158

Section 3 Consumes'Purchasing Behavior Rule 164

Section 4 Development Tendency of Chinese Consumer Market 170

Section 5 Development Prospect of Chinese Consumer Market 178

Chapter 9 Consumption Environment 183

Section 1 Basic Contents of Consumption Environment 184

Section 2 Significance of Optimizing Consumption Environment 188

Section 3 Consumption Environment and Sustainable Development 193

Section 4 Optimization of Consumption Environment 200

Chapter 10 Consumption Philosophy 209

Section 1 Concepts of Consumption Philosophy and Human's Personal Consumption Law 209

Section 2 Consumption Subject and Consumption Object 210

Section 3 Consumption Practice and Consumption Consciousness 214

Section 4 Dynamic Function of Consumption Consciousness 216

Section 5 Materialization of Spiritual Consumption and Spiritualization of Material Consumption 218

Section 6 Consumption Consciousness and Comprehension＆Inspiration 219

Chapter 11 Macro Regulation System of Consumer Market 229

Section 1 Macro Regulation and Keynes State Macro Regulation Theory 230

Section 2 Macro Market Regulation Management Centered on Living Consumption 233

Section 3 Purpose,Means and Elements of Macro Regulation 235

Section 4 Retrospect of Several Marco Regulations in China since the Reform and Opening-up Policy 239

Section 5 Thought and Approach of Macro Regulation of Consumer Market 244

Section 6 Structural Reform of Supply Side Is an Important Task of Macro Regulation 247

Chapter 12 Consumer Rights and Interests and Consumer Education 251

Section 1 Safeguarding Consumer Rights and Interests 251

Section 2 Expression and Reason of Damaged Consumer Rights and Interests 261

Section 3 Measures of Safeguarding Consumer Rights and Interests 266

Section 4 Strengthening Consumption Education 269

Chapter 13 Service Consumption 275

Section 1 The Implication and Development of Service Consumption 276

Section 2 Productive Service Consumption 278

Section 3 Life Service Consumption 282

Section 4 Social Service Consumption 294

Section 5 Structural Upgrading of Service Consumption and Problems Existing 296

Chapter 14 Spiritual and Cultural Consumption 301

Section 1 The Meaning and Basic Features of the Spiritual and Cultural Consumption 302

Section 2 The Effect of Spiritual and Cultural Consumption 308

Section 3 Status and Problems of Spiritual and Cultural Consumption in Our Country 311

Section 4 Guidelines on Spiritual and Cultural Consumption Should Be Enhanced 316

Chapter 15 Information Consumption 323

Section 1 The Connotations and Features of Information Consumption 324

Section 2 Effects and Influence of Information Consumption 331

Section 3 The Development and Classification of Information Consumption 336

Section4 Developing National Information Consumption 340

Chapter 16 Network Consumption 349

Section 1 The Meaning and Features of Network Consumption 349

Section 2 The Factors that Influence Demands of Network Consumers 353

Section 3 Network Consumption and Network Marketing 358

Chapter 17 Consumption and Enterprise Management 365

Section 1 Consumption and Enterprise Philosophy 366

Section 2 Consumption and Enterprise 368

Section 3 Features of Corporate Management under Chinese National Conditions 369

Section 4 Enterprises Based on Consumption Philosophy 374

Section 5 Corporate Marketing and Management around the Consumers 382

Chapter 18 Financial Management and Macro-control of Family Consumption 387

Section 1 The Definition and Classification of Family Consumption 388

Section 2 Current Family Income and Consumption Conditions in China 392

Section 3 Family Life Consumption Fund 399

Section 4 Family Life Consumption Is the Core of the Three Major Consumption 405

Section 5 Family Financial Management 408

Chapter 19 Consumption Is the Driving Force of Social Civilization Progress 413

Section 1 Consumption Demand Is the Driving Force of Social Progress 414

Section 2 Dynamic Expression of Consumption in Different Historical Periods 417

Section 3 Scientific Research Consumption and Social Progress 420

Section 4 Education Consumption and Social Progress 427

Section 5 Health Care Consumption and Social Progress 430

Section 6 Defense Consumption and Social Progress 432

Section 7 State Administrative Consumption and Economic Development of Consumption Society 435

References 438

Postscript 444