新编国际商务管理概论 英文版PDF电子书下载

Topic 1 Business Activity（1） 1

Topic 2 Business Activity（2） 9

Topic 3 Business Objectives 17

Topic 4 Business Decision Making 27

Topic 5 Strategy and Strategic Planning 33

Topic 6 Business Analysis Models 41

Topic 7 Competition and Business 51

Topic 8 Globalization and Business 59

Topic 9 Marketing（1） 65

Topic 10 Marketing（2） 73

Topic 11 Marketing （3） 83

Topic 12 Marketing（4） 93

Topic 13 Financial Management:Sources of Funds 101

Topic 14 Financial Management:Uses of Funds 109

Topic 15 HR Management:Business Organization and Organizational Structures 121

Topic 16 HR Management:Motivation 131

Topic 17 HR Management:Financial Rewards 143

Topic 18 HR Management:Non-financial Rewards 151

Topic 19 Management andLeadership 159

Topic 20 HR Management:Recruitment 169

Topic 21 Communication in Business （1） 177

Topic 22 Communication in Business （2） 185

Topic 23 HR Management:Groups in Business 195

Topic 24 HR Management:Managing Teams 205

Topic 25 Strategic HRM 213

Topic 26 The Management of Change 221

Topic 27 Methods of Production 227

Topic 28 Total Quality Management （TQM） 237

Topic 29 Mergers and Takeovers 245

A Sample of Test Paper 255