国际商务在线英语PDF电子书下载

Chapter 1　E-commerce Basics 1

Unit 1　Development of E-commerce 1

Objectives 1

Overview 1

Word List 1

Lesson 1　What Is E-commerce? 2

Session 1　Reading Material 2

Session 2　Notes 3

Session 3　Practice 4

Session 4　Surf the Net 7

Lesson 2　B2B,B2C and C2C 7

Session 1　Reading Material 7

Session 2　Notes 8

Session 3　Practice 9

Session 4　Surf the Net 11

Unit 2　Website Browse and Registration 12

Objectives 12

Overview 12

Word List 12

Lesson 3　Explore the World with IE 13

Session 1　Reading Material 13

Session 2　Notes 14

Session 3　Practice 15

Session 4　Surf the Net 18

Lesson 4　Why to Register? 18

Session 1　Reading Material 18

Session 2　Notes 19

Session 3　Practice 20

Session 4　Surf the Net 22

Unit 3　E-mail and Mailbox 22

Objectives 22

Overview 22

Word List 23

Lesson 5　E-mail,the Most Rapidly Growing Communication Tool 23

Session 1　Reading Material 23

Session 2　Notes 24

Session 3　Practice 25

Session 4　Surf the Net 28

Lesson 6　Set Up an Outlook Express E-mail Account 29

Session 1　Reading Material 29

Session 2　Notes 31

Session 3　Practice 32

Session 4　Surf the Net 33

Unit 4　Uploading and Downloading 34

Objectives 34

Overview 34

Word List 34

Lesson 7　HTTP and TCP/IP 35

Session 1　Reading Material 35

Session 2　Notes 36

Session 3　Practice 37

Session 4　Surf the Net 40

Lesson 8 Use CuteFTP to Upload and Download Files 41

Session 1　Reading Material 41

Session 2　Notes 43

Session 3　Practice 44

Sessiod 4　Surf the Net 45

Chapter 2　Be Prepared for E-commerce 48

Unit 5　Set Up Websites 48

Objectives 48

Overview 48

Word List 49

Lesson 9 About Alibaba 49

Session 1　Reading Material 49

Session 2　Notes 50

Session 3　Practice 51

Session 4　Surf the Net 54

Lesson 10　Global Branding Strategy Online 54

Session 1　Reading Material 54

Session 2　Notes 55

Session 3　Practice 56

Session 4　Surf the Net 58

Unit 6　Network Marketing 58

Ohjectives 58

Overview 59

Word List 59

Lesson 11　Websites for Search Engines or People? 60

Session 1　Reading Material 60

Session 2　Notes 61

Session 3　Practice 62

Session 4　Surf the Net 65

Lesson 12　Types of Online Promotion 65

Session 1　Reading Material 65

Session 2　Notes 67

Session 3　Practice 68

Session 4　Surf the Net 70

Chapter 3　Get Your E-commerce Going 71

Unit 7　Online Enquiry 71

Objectives 71

Overview 71

Word List 72

Lesson 13　Introduction to Enquiry 72

Session 1　Reading Material 72

Session 2　Notes 73

Session 3　Practice 75

Lesson 14　Making Enquiry 78

Session 1　Reading Material 78

Session 2　Notes 80

Session 3　Practice 81

Unit 8　Online Offer 84

Objectives 84

Overview 84

Word List 85

Lesson 15　Introduction to Offer 86

Session 1　Reading Material 86

Session 2　Notes 87

Session 3　Practice 89

Lesson 16　Making Offer 92

Session 1　Reading Material 92

Session 2　Notes 94

Session 3　Practice 96

Unit 9　Online Counteroffer 100

Objectives 100

Overview 100

Word List 100

Lesson 17　Introduction to Counteroffer 101

Session 1　Reading Material 101

Session 2　Notes 102

Session 3　Practice 103

Lesson 18　Making Counteroffer 106

Session 1　Reading Material 106

Session 2　Notes 108

Session 3　Practice 111

Unit 10　Online Acceptance 114

Objectives 114

Overview 114

Word List 114

Lesson 19　Introduction to Acceptance 115

Session 1　Reading Material 115

Session 2　Notes 116

Session 3　Practice 117

Lesson 20　Making Acceptance 119

Session 1　Reading Material 119

Session 2　Notes 121

Session 3　Practice 123

Unit 11　Sending Contract and Counter-signature 125

Objectives 125

Overview 125

Word List 125

Lesson 21　Making and Sending Contract 126

Session 1　Reading Material 126

Session 2　Notes 129

Session 3　Practice 131

Lesson 22　Electronic Signature and Certification 134

Session 1　Reading Material 134

Session 2　Notes 135

Session 3　Practice 136

Chapter 4　Get Payment for Your E-commerce 139

Unit 12　Online Payment System 139

Objectives 139

Overview 139

Word List 139

Lesson 23　Internet Merchant Account 140

Session 1　Reading Material 140

Session 2　Notes 141

Session 3　Practice 142

Session 4　Surf the Net 144

Lesson 24　Security Issues 145

Session 1　Reading Material 145

Session 2　Notes 146

Session 3　Practice 148

Session 4　Surf the Net 149

Unit 13　Payment by L/C 150

Objectives 150

Overview 150

Word List 150

Lesson 25　Letter of Credit(L/C) 151

Session 1　Reading Material 151

Session 2　Notes 152

Session 3　Practice 153

Session 4　Surf the Net 154

Lesson 26　Urge Establishment of L/C ＆ Amend L/C 155

Session 1　Reading Material 155

Session 2　Notes 157

Session 3　Practice 162

Chapter 5　Carry out Your E-commerce 164

Unit 14　Arrange Shipment 164

Objectives 164

Overview 164

Word List 164

Lesson 27　UPS Global Distribution and Logistics 165

Session 1　Reading Material 165

Session 2　Notes 166

Session 3　Practice 167

Session 4　Surf the Net 170

Lesson 28 Shipping Services 171

Session 1　Reading Material 171

Session 2　Notes 172

Session 3　Practice 173

Session 4　Surf the Net 177

Unit 15　Arrange Insurance 178

Objectives 178

Overview 178

Word List 178

Lesson 29　Ocean Marine Cargo Insurance 179

Session 1　Reading Material 179

Session 2　Notes 180

Session 3　Practice 182

Session 4　Surf the Net 184

Lesson 30 Insurance Online 185

Session 1　Reading Material 185

Session 2　Notes 186

Session 3　Practice 187

Session 4　Surf the Net 188

Unit 16　Inspection ＆ Customs Declaration 189

Objectives 189

Overview 189

Word List 189

Lesson 31　China E-port Profile 190

Session 1　Reading Material 190

Session 2　Notes 191

Session 3　Practice 193

Session 4　Surf the Net 194

Lesson 32　Declaration Service By Hongkong Customs 195

Session 1　Reading Material 195

Session 2　Notes 196

Session 3　Practice 198

Session 4　Surf the Net 199

Chapter 6 Conclude Your E-commerce 200

Unit 17　Making Documents for Negotiation 200

Objectives 200

Overview 200

Word List 201

Lesson 33　Data Transfer Through Internet 202

Session 1　Reading Material 202

Session 2　Notes 203

Session 3　Practice 204

Lesson 34　Making Documents 207

Commercial Invoice 207

Session 1　Reading Material 207

Session 2　Notes 208

Draft 210

Session 1 Reading Material 210

Session 2　Notes 211

Bill of Lading 212

Session 1　Reading Material 212

Session 2　Notes 213

Packing/Weight List 216

Session 1　Reading Material 216

Session 2　Notes 217

Insurance Policy/Certificate 218

Session 1　Reading Material 218

Session 2　Notes 219

Inspection Certificate 221

Session 1　Reading Material 221

Session 2　Notes 222

Certificate of Origin ＆ Form A 223

Session 1　Reading Material 223

Session 2　Notes 224

Beneficiary's Certificate 227

Session 1　Reading Material 227

Session 2　Notes 228

Session 3　Practice 228

Lesson 35　Settlement and Cancellation after Verification 238

Session 1　Reading Material 238

Session 2　Notes 239

Session 3　Practice 241

Appendix Ⅰ 练习参考答案 245

Appendix Ⅱ 常用外经贸英语短语 284

Appendix Ⅲ 参考书目、网站 302