国际商务英语阅读PDF电子书下载

Lesson One　The Sole Trader　独资商 1

Lesson Two　Partnerships　合股商 8

Lesson Three　Limited Companies　有限公司 15

Lesson Four　A Public Company　公营公司 22

Lesson Five　Public Enterprise　公共企业 28

Lesson Six　Other Types of Business Organisation　其他类型的企业组织 34

Lesson Seven　Market Research and Product Planning　市场研究与产品规划 40

Lesson Eight　Promotion of the Product　产品促销 48

Lesson Nine　Retailing　零售 56

Lesson Ten　Wholesaling　批发 67

Lesson Eleven　The Marketing Mix　营销组合 75

Lesson Twelve An Economics Primer　经济学入门 81

Lesson Thirteen　Types of Competition　竞争的种类 92

Lesson Fourteen Organizing and Operating a Corporation　股份有限公司的组建和经营 98

Lesson Fifteen　The Market Economy　市场经济 106

Lesson Sixteen Services and Quality　服务性行业和质量 114

Lesson Seventeen What is Marketing　营销的含义 120

Lesson Eighteen　The World of Advertising　广告的世界 133

Lesson Nineteen　What are the Obstacles-Real or Imagined?　什么是障碍——真正的还是想象的？ 142

答案 153

参考译文 166