纺织服装外贸函电与写作PDF电子书下载

Chapter One Structure and Style of Business Letters商务书信的结构与格式 1

1.1 General Introduction／概述 1

1.2 Essentials of Business Leer-writing／商务信函书写要点 1

1.2.1 Clearness／清楚 1

1.2.2 Conciseness／简洁 2

1.2.3 Correctness／正确 2

1.2.4 Concreteness／具体 2

1.2.5 Courtesy／得体 2

1.3 Structure of a Business Letter／商务信函的结构 3

1.3.1 Letterhead／信头 3

1.3.2 Refence number and date line／案号与日期 4

1.3.3 Inside name and address／信内名称及地址 4

1.3.4 Salutation／称呼 5

1.3.5 Message／信文 5

1.3.6 Complimentary close／结尾敬语 5

1.3.7 Writer's signature／签名 5

1.3.8 Attention line／主送 6

1.3.9 Subject line ／caption／事由／主题行 6

1.3.10 Enclosures／附件 6

1.3.11 Carbon copy／CC／抄送 7

1.3.12 Postscript ／P*S*／附言 7

1.4 Layout of Business Letters／商务信函的格式 7

1.4.1 The blocked sslle／齐头式 7

1.4.2 The indented style／缩行式 7

1.5 Envelope Addressing／信封的写法 7

1.6 Specimen Letyer／信函样例 8

Chapter Two Establishing Business Relation 建立业务关系 12

2.1 General Introduction／概述 12

2.2 Writing Skills／写作技巧 13

2.2.1 Rules of writing letters of establishing business relations／建立业务关系的信函书写规则 13

2.2.2 How to write to prospective clients／如何给客户写信 13

2.2.3 How to reply to these letters／如何答复客户信函 13

2.3 Specimen Letters／信函样例 14

2.4 Summary／总结 17

Chapter Three Inquiry and Reply询盘与回复 26

3.1 General Introduction／概述 26

3.2 Writing Skills／写作技巧 26

3.2.1 How to attract receivers at the very beginning／如何在信函开头吸引客户 26

3.2.2 How to make an effective ending／如何有效地结束信函 27

3.3 Specimen Letters／信函样例 27

3.4 Summary／总结 31

Chapter Four Offers（Quotations）and Counter-offers 发盘（报价）与还盘 38

4.1 General Introduction／概述 38

4.2 Writing Skills／写作技巧 39

4.2.1 An offer letter usually includes the following points／发盘信的书写通常包括以下内容 39

4.2.2 A counter-offer letter usually covers the following points／还盘信的书写通常包括以下内容 39

4.2.3 A reply to the counter-offer usually covers the following points／还盘信的回复通常包括以下内容 39

4.3 Specimen Letters／信函样例 40

4.4 Summary／总结 43

Chapter Five Order订单 49

5.1 General Introduction／概述 49

5.2 Writing Skills／写作技巧 50

5.2.1 How to write an order letter／如何书写订购信函 50

5.2.2 How to write a reply to the order／如何回复订购信函 50

5.2.3 If the goods ordered cannot be supplied or delivered immediately，how to write a letter to give anexplanation／如果所订商品无法及时供应或发送，如何书写解释函 50

5.3 Specimen Letters／信函样例 51

5.4 Summary／总结 56

Chapter Six Letter of Credit信用证 63

6.1 General Introduction／概述 63

6.1.1 How to handle export letter of credit operation／如何操作信用证流程 63

6.1.2 The procedure of issuance of an L／C／开立信用证的程序 63

6.1.3 The process of L／C amendment／修改信用证的程序 63

6.1.4 Classification of L／C／信用证分类 65

6.2 Writing Skills／写作技巧 65

6.2.1 How to customize your own letter requesting credit／如何书写要求开立信用证的信函 65

6.2.2 How to ask for the correction of a credit letter／如何书写请求修改信用证信函 66

6.2.3 How to customize your own letter requesting creditinformation from a potential customer／如何书写要求客户开立相关信用信息的信函 66

6.2.4 How to customize your own letter granting credit／如何书写确认信用的信函 66

6.2.5 How to customize your own letter denying credit／如何书写拒绝接受信用的信函 66

6.2.6 How to customize your own letter extending limitedcredit／如何书写延长有限信用的信函 67

6.2.7 How to customize your own letter putting anaccount on credit hold／如何书写信用贷款的信函 67

6.2.8 How to customize your own leer restoring credit／如何书写恢复信用的信函 67

6.2.9 How to customize your own letter changing credit terms or conditions／如何书写更改信用条款的信函 68

6.3 Specimen Letters／信函样例 68

6.4 Summary／总结 72

Chapter Seven Payment支付 80

7.1 General Introduction／概述 80

7.1.1 Various kinds of terms of payment／付款条件的种类 80

7.1.2 Ways of making payment through a bank／通过银行付款的方法 81

7.1.3 Instruments of payment／付款工具或手段 81

7.2 Writing Skills／写作技巧 82

7.2.1 How to write letters making payment as a buyer／买方提出付款方式的信函的写作 82

7.2.2 Replies to payment／回复付款要求信函的写作 82

7.3 Specimen Letters／信函样例 82

7.4 Summary／总结 86

Chapter Eight Packing包装 92

8.1 General Introduction／概述 92

8.1.1 Brief introduction／简介 92

8.1.2 Different kinds of packaging containers／常用包装容器的种类 93

8.1.3 Packing marks／包装标记 93

8.2 Writing Skills／写作技巧 96

8.3 Specimen Letters／信函样例 96

8.4 Commonly-used Measurement Unit／常用计量单位 100

8.5 Summary／总结 101

Chapter Nine Shipment运输 110

9.1 General Introduction ／概述 110

9.1.1 Brief introduction／简介 110

9.1.2 Shipping advice （notice of shipment）／装船通知 111

9.1.3 Shipping documents（export document）／货运单据 111

9.2 Writing Skills／写作技巧 111

9.2.1 Rules of writing letters of urging shipment／督促立即装运信函的写作方法 111

9.2.2 How to write a shipment letter to prospective clients／卖方如何书写通知客户已装运的信函 111

9.3 Specimen Letters／信函样例 112

9.4 Summary／总结 115

Chapter Ten Insurance保险 123

10.1 General Introduction／概述 123

10.1.1 Brief introduction／简介 123

10.1.2 Risks in foreign trade／外贸中的险别 124

10.2 Writing Skills／写作技巧 124

10.2.1 How to write an insurance letter as a buyer／买方如何书写投保信函 125

10.2.2 The replies to these letters generally include the following／保险公司的回复函所含内容 125

10.3 Specimen Letters／信函样例 125

10.4 Summary／总结 129

Chapter Eleven Complaints，Claims and Adjustments抱怨、索赔和理赔 134

11.1 General Introduction／概述 134

11.1.1 Business letters that handle requests／处理要求的信函 134

11.1.2 Turning down unrealistic requests from customers／拒绝消费者的不现实要求 135

11.1.3 Types of complaints from buyers／买方抱怨的种类 135

11.1.4 Tips for effective complaints／有效抱怨的建议 135

11.1.5 Clauses for claim／索赔的原因 135

11.2 Writing Skills／写作技巧 136

11.2.1 How to write letters complaining about disagreements／如何就不同意见写抱怨信 136

11.2.2 How to replies to complaints／如何答复抱怨信 136

11.2.3 How to write a claim／如何写索赔信 137

11.2.4 How to replies to a claim／如何答复索赔 137

11.2.5 Some guidelines for wring letters of adjustment／写理赔信应遵循的法则 137

11.3 Specimen Letters／信函样例 138

11.4 Summary／总结 142

Chapter Twelve Agency代理 152

12.1 General Introduction／概述 152

12.2 Writing Skills／写作技巧 153

12.2.1 How to write to establish the lationship of the sole agency／如何书写建立独家代理关系的信函 153

12.2.2 The replies to these letters generally include two kinds／回复此类信函一般包括两种情况 153

12.3 Specimen Letters／信函样例 154

12.4 Summary／总结 157

Chapter Thirteen Contract合同 164

13.1 General Introduction／概述 164

13.1.1 Items of contracts／合同条款 164

13.2 Writing Skills／写作技巧 165

13.2.1 How to write letters to send a sales contract／confirmation for countersigning／如何书写信函寄送会签销售合同 165

13.2.2 How to replies to these letters／如何回复此类信函 165

13.2.3 How to write letters to send a purchase contract ／confirmation for countersigning／如何书写信函寄送会签购货合同 165

13.2.4 How to replies to these letters／如何回复此类信函 166

13.3 Specimen Letters／信函样例 166

13.4 Summary／总结 170

Appendix Useful Abbreviations in International Trade国际贸易常用缩略语 176

Biliography参考文献 181