商务英语函电与沟通PDF电子书下载

Chapter 1 Fundamentals of Business Writing 1

1.1 The Principles of the Business Letter Writing 1

1.2 Word Choice and Thought Expressions 4

1.2.1 Word Choice 4

1.2.2 Objectionable Expressions 5

1.3 Parts and Formats of Business Letters 7

1.3.1 Parts of a Letter 7

1.3.2 Letter Arrangement Styles 12

Exercises 13

Business Culture Tips 14

Exercises 17

Chapter 2 Inquiry and Reply 21

2.1 Guidelines for Request Letters 22

2.1.1 Preciseness 22

2.1.2 Reasonableness 22

2.1.3 Courtesy 22

2.1.4 Appreciation 23

2.2 Guide for the Response to a Request 23

2.2.1 Simple Acknowledgement 23

2.2.2 Detailed Replies 24

2.3 Structure Aid for Inquire and Reply 25

2.3.1 Inquiry/Reply Letter Structure 25

2.3.2 Useful Words and Expressions in Inquiry/Quotation 25

2.3.3 Sample Sentences for Inquiry and Reply 26

2.3.4 Models for Inquiry/Reply 27

Exercise 28

Business Culture Tips 28

Exercises 31

Chapter 3 Offer and Counter-offer 34

3.1 Models for Counter-offer and Decline the Counter-offer 34

3.2 Words and Expressions for Offer and Counter-offer 36

3.3 Sample Sentences for Offer and Counter-offer Letters 36

3.4 Reduction,Discount,and Allowance 37

3.4.1 Models for Reduction and Discount Letters 37

3.4.2 Phrases and Sentence Patterns 39

3.4.3 Sample Sentences 40

Business Culture Tips 40

Exercises 44

Chapter 4 Order and Confirmation 47

4.1 Order Letters 47

4.1.1 Format 48

4.1.2 Phrases and Expressions for Order Letters 49

4.1.3 Order Acknowledgments 49

4.1.4 Incomplete Orders 49

4.2 Out-of-stock or Discontinued Merchandise 51

4.3 Model for Placing an Oder 51

Exercises 53

Business Culture Tips 53

Exercises 56

Chapter 5 Payment,Shipment,Complaints and Claims 59

5.1 Urging Establishment of L/C 59

5.1.1 Useful Structures 59

5.1.2 Model for Urging Establishment of I/C 60

5.2 Amendment/Extension to Letter of Credit 60

5.2.1 Useful Words and Expressions 60

5.2.2 Model for Amendment to L/C 61

5.2.3 Model for Extension to I/C 61

5.3 Shipment 62

5.3.1 Useful Structures 62

5.3.2 Models for Shipment 63

5.4 Complaint and Reply 64

5.4.1 Useful Structures for Complaint Letters 65

5.4.2 Useful Structures for Reply to a Complaint 66

5.4.3 Models 66

Business Culture Tips 68

Exercises 71

Chapter 6 Business Invitations Letters,Bid 74

6.1 Useful Structures 74

6.1.1 Opening 74

6.1.2 Closing 74

6.1.3 Sentence Patterns 75

6.2 Models for Business Invitation 75

6.3 Format of an Invitation Card 76

6.4 Invitation for Bid 77

6.4.1 Useful Terms in Invitation for Bid 78

6.4.2 Model for Invitation to Bid 78

6.4.3 Model Bid 80

6.5 Congratulation Letter 80

6.5.1 Structure Aid 81

6.5.2 Useful Phrases 81

6.5.3 Sample Sentences 82

6.5.4 Models for Congratulation Letters 82

Exercises 83

Business Culture Tips 84

Exercises 88

Chapter 7 Thanks Letter 91

7.1 Tone of the Letter 91

7.2 Useful Phrases 91

7.3 Sample Sentences 92

7.4 Models for Thanks Letters 92

Exercises 93

7.5 Office Routine Letters 94

7.5.1 Appointment 94

Exercises 96

7.5.2 Correspondence Related to Foreign Visit 97

Business Culture Tips 99

Exercises 102

Chapter 8 Programs and Agenda 105

8.1 Programs 105

8.2 Agerda 107

Exercises 108

Business Culture Tips 108

Exercises 111

Chapter 9 Everyday Business Writing 115

9.1 Note-taking and Correspondence Summary 115

9.1.1 Making Notes 115

Exercises 117

9.1.2 Summarizing Correspondence 118

Exercises 123

Business Culture Tips 125

Exercises 128

Chapter 10 Business Report 132

10.1 Essential Qualities of a Report 133

10.2 Forms of Presentation 133

10.2.1 Report in Letter Form 133

10.2.2 Reports in Tabular Form 136

10.2.3 Reports in Paragraph Form 136

10.3 Types of Business Reports 137

10.3.1 Trip Report 137

10.3.2 Working Report 138

10.3.3 Suggestion Report 139

10.3.4 Reports in Graph Form 140

Exercises 143

Business Culture Tips 144

Exercises 149

Chapter 11 Memorandums 152

11.1 Basic Knowledge of Memo 152

11.2 Format 153

11.3 Writing Suggestions 156

11.4 Models of Memos 157

Exercises 160

Business Culture Tips 160

Exercises 164

Chapter 12 Functional English Writing 167

12.1 Advertisements 167

12.1.1 Words and Expressions in Ads 168

12.1.2 Models of Ads 168

12.2 Product Instructions 171

12.3 Description of the Products 173

12.3.1 Useful Words 173

12.3.2 Sample Sentences 174

12.3.3 Models 175

12.4 Brochures 175

Exercises 178

Business Culture Tips 179

Exercises 182

Chapter 13 Agreements and Contracts 185

13.1 Sample Sentences in the Contract 186

13.1.1 Models for the Contracts 187

Exercises 189

Business Culture Tips 190

Exercises 195

Chapter 14 Personal Business Letters 199

14.1 Application Letters 199

14.2 Apply for a Job 199

14.2.1 Structure Aid for Applying for a Job 201

14.2.2 Models for Applying for a Job 202

14.3 Apply for Admission 204

14.3.1 Structure Aid for Applying for Admission 204

14.3.2 Model for Applying for Admission 205

14.4 Resume/CV(Curriculum Vita) 205

14.4.1 Format and Content of a Resume 206

14.4.2 Models for a Resume 208

14.5 Other Employment Letters 211

14.5.1 Reference Requests 211

14.5.2 Follow-up Letters 212

14.5.3 Letters of Acceptance or Refusal 212

14.5.4 Resignation Letters 213

Business Culture Tips 214

Exercises 218

Key to Exercises 221

参考文献 238