实用商务英语写作PDF电子书下载

Part One Fundamentals of Practical Business English WritingChapter 1 Differences between English and Chinese Writing 3

Section Ⅰ Different Organizational Patterns 3

1．Linear Pattern and Cyclical Pattern 3

2．One Single Topic and Multiple Topics 6

Section Ⅱ Different Sentence Formation 9

1．Hypotactic and Paratactic 9

2．The English Hypotactic Methods 10

3．The Chinese Paratactic Methods 13

4．Abstract Thinking and Concrete Thinking 16

5．Sentence Focus in Different Places 17

6．Complex and Simplex 18

Applying Your Knowledge 19

Chapter 2 Using Proper Words 24

Section Ⅰ Types of Words 24

1．Formal Words and Informal Words 25

2．Common Words and Colloquial Words 26

3．General Words and Specific Words 28

Section Ⅱ Using Right Words for Your Meaning 30

1．Denotative Meaning and Connotative Meaning 31

2．Commendatory Words and Derogatory Words 31

3．Small Words and Big Words 32

4．Using Standard Idioms and Idiomatic Expression 32

5．Tips for Choosing Words 33

Applying Your Knowledge 34

Chapter 3 Making Correct and Effective Sentences 37

Section Ⅰ Types of Sentences 38

1．Simple Sentences 38

2．Compound Sentences 38

3．Complex Sentences 39

4．Compound Complex Sentences 40

Section Ⅱ Basic Sentence Pattern 41

1．SVi—Subject+Verb 41

2．SVCs—Subject+Linking Verb+Subject Complement 41

3．SVtO—Subject+Verb+Direct Object 42

4．SVtOO—Subject+Verb+Indirect Object+Direct Object 42

5．SVtOCo—Subject+Verb+Direct Object+Object Complement 42

Section Ⅲ Expansion of Basic Sentence Patterns 43

1．Expansion by Modification 43

2．Expansion by Substitution 43

3．Expansion by Coordination 44

4．Expansion by Subordination 44

Section Ⅳ Common Sentence Errors 45

1．Sentence Fragments 45

2．Run-on Sentences 47

3．Improperly Placed Modifiers 48

4．Faulty Pronoun Reference 49

5．Faulty Parallelism 51

Section Ⅴ Effective Sentences 51

1．Unity 52

2．Coherence 53

3．Consistency 54

4．Conciseness 57

5．Variety 57

Applying Your Knowledge 59

Chapter 4 Paragraph Structure and Major Qualities 62

Section Ⅰ Basic Structure of a Paragraph 62

1．Topic Sentence 63

2．Supporting Sentence 67

3．Concluding Sentence 69

Section Ⅱ Qualities of an Effective Paragraph 72

1．One Central Idea 72

2．Clarity in Sentence Level 74

3．A Reasonable Organization 75

4．Adequate Development 79

Applying Your Knowledge 81

Chapter 5 Paragraph Types and Development 87

Section Ⅰ Types of Paragraph 87

1．Opening Paragraph 87

2．Body Paragraph 92

3．Concluding Paragraph 95

Section Ⅱ Organization and Development of a Paragraph 96

1．Planning a Paragraph 97

2．Methods of Paragraph Development 98

Applying Your Knowledge 111

Chapter 6 Basic Skills of Essay Writing 117

Section Ⅰ Essay Structure 117

Section Ⅱ Basic Steps of Essay Writing 119

1．Deciding on the Topic 119

2．Brainstorming Activity 119

3．Re-examining the List of Facts and Narrowing-down the Topic 120

4．Writing a Proper Thesis Statement and Making an Outline 120

5．Outline Writing 122

6．Writing the First Draft 128

7．Revising the First Draft 128

8．Making the Final Copy 129

Section Ⅲ Common Models of Guided Writing 129

Applying Your Knowledge 145

Chapter 7 Types of Short Writing 149

Section Ⅰ Description 149

1．Basic Ways of Description 149

2．Basic Types of Description 151

3．Tips for Writing Description 154

Section Ⅱ Narration 154

1．Basic Elements of Narration 155

2．Types of Narration 155

3．Ways of Organizing the Narrative Sequence 157

4．Tips for Narrative Writing 160

Section Ⅲ Exposition 163

1．Types of Exposition 163

2．Methods of Exposition 165

3．Tips for a Good Expository Writing 168

Section Ⅳ Argumentation 170

1．Basic Elements of Argumentation 170

2．Types of Argumentation 174

Applying Your Knowledge 176

Part Two Practical Business English Writing 181

Chapter 8 Basic Requirements for Modern Business Writing 181

Section Ⅰ Functions and Principles of Business Writing 181

1．Functions of Business Writing 181

2．Principles of Business Writing 182

Section Ⅱ Styles and Layout of Business Letters 184

1．Styles of Business Letters 184

2．Essential Parts of Business Letters 189

3．Optional Parts 193

4．Envelope Addressing 196

Applying Your Knowledge 198

Chapter 9 Informative Business Writing 201

Section Ⅰ Notes,Notices,Memos and Minutes 201

1．Notes 201

2．Notices 204

Section Ⅱ Memos and Minutes 209

1．Memos 209

2．Minutes 213

Section Ⅲ Instructions 216

1．Corporate Profile 216

2．Instructions 218

Section Ⅳ Complaints and Apologies 222

1．Complaints 222

2．Letters of Apologies 223

Applying Your Knowledge 225

Chapter 10 Persuasive Business Writing 227

Section Ⅰ Business Request Letters 228

1．Agency or Dealership Requests 228

2．Request for Products or Services 232

3．Request for Settlement of Payment 234

4．Application for Registration of a Joint Venture 237

Section Ⅱ Sales and Promotion Writing 238

1．Principles of the Writing 238

2．Tips for Sales Letter Writing 239

3．Types of the Writing 239

4．Samples 240

Section Ⅲ Writing for Employment 242

1．Job Application Letters 243

2．Resumes and Personal Statement 245

3．Recommendation 251

Section Ⅳ Commercial Advertisements 252

1．Definition and Features of Advertisement 253

2．Methods for Drawing an Advertisement 253

3．Language Characteristics of English Advertising 254

4．Samples 259

Applying Your Knowledge 260

Chapter 11 Business Documents Writing 263

Section Ⅰ Business Reports 263

1．Types of Business Report 263

2．Structure and Contents of Short Report 263

Section Ⅱ Bussiness Contracts/Agreements 269

1．Difference between Contract and Agreement 269

2．Types of Contracts/Agreements 269

3．Verbal Characteristics of Contracts/Agreements 271

4．Components of a Business Contract 271

5．More Samples of Contracts 273

Applying Your Knowledge 283

Chapter 12 Business Arrangement and Sociality 286

Section Ⅰ Social Correspondence in Business 286

1．Features of Social Letters 286

2．Types of Social Letters 286

Section Ⅱ Invitations Cards and Letters 287

1．Formal Invitations and Replies 287

2．Informal Invitations 288

Section Ⅲ Thanks and Congratulations 290

1．Thanks 290

2．Congratulation 292

Section Ⅳ Ceremonial Speech 293

Section Ⅴ Business Appointment 295

1．Appointment 295

2．Reservation 297

Applying Your Knowledge 298

Chapter 13 Electronic Correspondence 300

Section Ⅰ Telex 300

1．Form of Telex 301

2．Types of Telex 303

3．Rules for Simplifying Words and Phrases in Telex Messages 304

Section Ⅱ Fax 305

1．Structures of a Fax 305

2．Features of a Fax 308

Section Ⅲ E-mail 308

1．Layout of the E-mail 309

2．Features of E-mail 310

Applying Your Knowledge 311

Chapter 14 Graphic Information Interpreting 315

Section Ⅰ Reading and Studying Graphic Devices 315

1．Reading and Studying Graphic Devices 315

2．Interpreting Graphic Information 316

Section Ⅱ Writing with Given Tables 316

Section Ⅲ Writing with Given Bar Charts 320

Section Ⅳ Writing with Given Curved Lines 324

Section Ⅴ Writing with Given Pie Charts 328

Applying Your Knowledge 332

Keys 337

参考书目 367