商务英语听说教练PDF电子书下载

Unit 1 文化差异 Cultural Differences 1

Unit 2 参观展会 Visiting a Trade Show 9

Unit 3 市场营销 Marketing 17

Unit 4 推销产品 Product Promotion 25

Unit 5 售后服务 After-sale Service 33

Unit 6 广告 Advertising 41

Unit 7 企业形象 Business Image 48

Unit 8 企业管理 Business Management 56

Unit 9 人力资源管理 Human Resource Management 64

Unit 10 经商法律 Business Law 72

Unit 11 税收 Taxation 79

Unit 12 定价 Pricing 87

Unit 13 建交业务关系 Establishing Business Relations 95

Unit 14 资信调查 Credit Inquiry 103

Unit 15 询盘 Inquiry 110

Unit 16 报价 Quotation 118

Unit 17 虚盘 Non-firm Offer 126

Unit 18 实盘 Firm Offer 134

Unit 19 还价 Counter Offer 141

Unit 20 接受和成交 Acceptance and Conclusion of Business 148

Unit 21 订购 Order 157

Unit 22 签合同 Signing a Contract 165

Unit 23 修改合同 Revision of a Contract 173

Unit 24 违约 Breach of Contract 181

Unit 25 代理 Agency 190

Unit 26 保险险别 Insurance Coverage 198

Unit 27 保险费率 Insurance Rate 206

Unit 28 海损 Average 214

Unit 29 包装方式 Mode of Packing 223

Unit 30 包装指示 Packing Instruction 232

Unit 31 商品检验 Commodity Inspection 240

Unit 32 海关检验 Customs Examination 248

Unit 33 关税 Customs Duty 256

Unit 34 物流 Logistics 264

Unit 35 供应链 Supply Chain 272

Unit 36 交货 Delivery 280

Unit 37 装运 Shipment 288

Unit 38 租船与订舱 Charter a Vessel and Book Shipping Space 296

Unit 39 抱怨与索赔 Complaints and Claims 303

Unit 40 道歉与解决 Apology and Settlement 311

Unit 41 仲裁 Arbitration 319

Unit 42 贸易风险 Trade Risks 327

Unit 43 支付条件 Payment Terms 335

Unit 44 托收 Collection 343

Unit 45 信用证 Letter of Credit 351

Unit 46 信用证的种类 Kinds of L/C 359

Unit 47 催证 Urging Establishment of L/C 367

Unit 48 审证 Checking the L/C 375

Unit 49 改证与展证 Amendment and Extension of L/C 383

Unit 50 银行业务 Banking Business 391

Unit 51 汇票 Draft 399

Unit 52 贷款 Bank Loan 406