商务英语PDF电子书下载

Chapter 1 Marketing 1

Chapter 2 Marketing Plan 9

Chapter 3 Marketing Objectives 17

Chapter 4 Marketing Strategy 22

Chapter 5 Product 29

Chapter 6 Price 35

Chapter 7 Distribution 43

Chapter 8 Promotion 48

Chapter 9 Action Plan and Implementation 57

Chapter 10 Evaluation 60

Chapter 11 The Fundamentals of Economics 65

Chapter 12 Basic Elements of Supply and Demand 72

Chapter 13 Applications of Supply and Demand 79

Chapter 14 Demand and Consumer Behavior 87

Chapter 15 Production and Business Organization 93

Chapter 16 Analysis of Cost 98

Chapter 17 Measuring Economic Activity 104

Chapter 18 Aggregate Demand and Aggregate Supply 111

Chapter 19 The Multiplier Model 116

Chapter 20 Fiscal Policy 125

Chapter 21 Money 129

Chapter 22 Central Banking and Monetary Policy 136

Chapter 23 Accounting 143

Chapter 24 Accounting Principles 149

Chapter 25 Financial Accounts 155

Chapter 26 Profit and Loss Statement 160

Chapter 27 Cost Accounting 166

Chapter 28 Budgetary Control 173

Chapter 29 Interpretation of Accounts 179

Chapter 30 Cash Flow Statements 185

References 193