国际商务英语 理论与实务PDF电子书下载

Chapter 1　Introduction to International Business 1

1.1 International Business 2

1.2　International Trade 3

1.3　International Settlements 6

Chapter 2　Business Negotiation 14

2.1　Overview of Negotiation 15

2.2　The Preparation of Business Negotiation 16

2.3　The Principles of Business Negotiation 20

2.4　General Procedure in Business Negotiation 22

Chapter 3　Establishment of Contract 32

3.1 Contract and Its Formation 33

3.2　The Structure of Contract 34

Chapter 4　Price Terms 51

4.1 International Trade Terms 52

4.2　Six Common Used Trade Terms 54

4.3　Other Trade Terms 59

Chapter 5　Bill of Exchange 69

5.1　Definition and Essentials 70

5.2　Parties and Acts 78

Chapter 6　Remittance and Collection 94

6.1　Remittance 95

6.2　Application of Remittance 100

6.3　Collection 102

6.4　Types of Collection and Procedures 104

6.5　Characteristics,Risks and Bank's Liabilities 111

6.6　Finance under Documentary Collection 114

Chapter 7　Letter of Credit 120

7.1　Letter of Credit 120

7.2　Types of L/C and Procedure 126

Chapter 8　Transportation ＆ Its Particulars 135

8.1　Three Parties 136

8.2　Types of Shipment 139

8.3　Basic Forms of Transport Document 149

Chapter 9　Writing Layout 169

9.1　The Layout of the Envelope 169

9.2　The Layout of the Letter 170

9.3　The Essential Elements of a Business Letter 172

Chapter 10　Business Letters 179

10.1　Establishing Business Relations 179

10.2　Inquiry Letter 180

10.3　Offers,Counter-offers and Declining Offers 181

10.4　Order and Order Acceptance 184

10.5　Complaints and Claims 186

Chapter 11　Advertisement 192

11.1　The Brief Introduction of Advertisement 193

11.2　The Elements of Advertisements and Leaflet Brochures 193

11.3　Sales Letters 198

Chapter 12　E-commerce 202

12.1　What is E-commerce 203

12.2　Retailing in E-commerce 205

12.3　E-banking 210

12.4　The Future of E-commerce in China 218

Chapter 13　Business Presentation 222

13.1　What is a Presentation 223

13.2　The Preparing Work of a Presentation 227

13.3　The Structure and Language of Business Presentation 231

13.4　Make a PowerPoint 239

Chapter 14　Meeting Preparation,Conduction and Attendance 245

14.1　Preparation 246

14.2　Conduction 250

14.3　Attendance 254

Chapter 15　Conference Information 258

15.1　Types of Meetings 258

15.2 Classified Conference Information 260

15.3 Available Conference Information Sources 270