新编实用英语综合教程 3PDF电子书下载

1 LAUNCHING A NEW PRODUCTSection Ⅰ Talking Face to Face 1

Section Ⅱ Being All Ears 5

Section Ⅲ Maintaining a Sharp Eye 8

Passage Ⅰ My Study Tour in China 8

Passage Ⅱ My Experience with a China-Made Product 12

Section Ⅳ Trying Your Hand 15

Section Ⅴ Having Some Fun 20

2 PROMOTING ACTIVITIES 21

Section Ⅰ Talking Face to Face 21

Section Ⅱ Being All Ears 25

Section Ⅲ Maintaining a Sharp Eye 27

Passage Ⅰ Tips for Going to China's Tradeshows 27

Passage Ⅱ 10 Rules for Attending Exhibitions in China 31

Section Ⅳ Trying Your Hand 34

Section Ⅴ Having Some Fun 38

3 A COMPANY PROSPECTUS 39

Section Ⅰ Talking Face to Face 39

Section Ⅱ Being All Ears 43

Section Ⅲ Maintaining a Sharp Eye 45

Passage Ⅰ The Art of Price War 45

Passage Ⅱ Everyone Has a Chance to Win 49

Section Ⅳ Trying Your Hand 52

Section Ⅴ Having Some Fun 56

4 PURCHASE AND PAYMENT 57

Section Ⅰ Talking Face to Face 57

Section Ⅱ Being All Ears 61

Section Ⅲ Maintaining a Sharp Eye 63

Passage Ⅰ Who Is Using My Credit Card Today? 63

Passage Ⅱ E-Business Means Opportunities 67

Section Ⅳ Trying Your Hand 70

Section Ⅴ Having Some Fun 75

5 TRAINING AND LEARNING 76

Section Ⅰ Talking Face to Face 76

Section Ⅱ Being All Ears 80

Section Ⅲ Maintaining a Sharp Eye 82

Passage Ⅰ Cultural Stereotypes and Misunderstandings 82

Passage Ⅱ Change,Or Get Left Behind 87

Section Ⅳ Trying Your Hand 90

Section Ⅴ Having Some Fun 94

6 PARTNERSHIP AND COOPERATION 95

Section Ⅰ Talking Face to Face 95

Section Ⅱ Being All Ears 99

Section Ⅲ Maintaining a Sharp Eye 101

Passage Ⅰ Joint Venture:Advice for Experts Working with Thais 101

Passage Ⅱ Our Foreign Expert 106

Section Ⅳ Trying Your Hand 109

Section Ⅴ Having Some Fun 112

7 BRANDS AND ADVERTISEMENTS 113

Section Ⅰ Talking Face to Face 113

Section Ⅱ Being All Ears 116

Section Ⅲ Maintaining a Sharp Eye 118

Passage Ⅰ Elsie the Cow 118

Passage Ⅱ Experiential Branding 123

Section Ⅳ Trying Your Hand 126

Section Ⅴ Having Some Fun 131

8 SHARING THE LOSS 132

Section Ⅰ Talking Face to Face 132

Section Ⅱ Being All Ears 136

Section Ⅲ Maintaining a Sharp Eye 138

Passage Ⅰ Sharing Economic Losses Through Insurance 138

Passage Ⅱ Be Careful with Your Policy 143

Section Ⅳ Trying Your Hand 146

Section Ⅴ Having Some Fun 150

9 BUSY AGENDA AND SCHEDULE 151

Section Ⅰ Talking Face to Face 151

Section Ⅱ Being All Ears 156

Section Ⅲ Maintaining a Sharp Eye 158

Passage Ⅰ A Survey Report on Owner—Managers in the UK 158

Passage Ⅱ A Startup Story:John Deere 163

Section Ⅳ Trying Your Hand 166

Section Ⅴ Having Some Fun 173

10 DEVELOPMENT PLANNING 174

Section Ⅰ Talking Face to Face 174

Section Ⅱ Being All Ears 178

Section Ⅲ Maintaining a Sharp Eye 181

Passage Ⅰ Real WTO Challenges for China Will Be Cultural 181

Passage Ⅱ Sustainability 186

Section Ⅳ Trying Your Hand 189

Section Ⅴ Having Some Fun 193

NEW WORDS AND EXPRESSIONS 194

VOCABULARY 203

PHRASES 211